So how do you combat a newspaper headline like that???  Our local newspaper consistently focuses on the negative aspects of the real estate market, no matter what the real current status.  2 years ago when the market was truly unbelievable they reported that agents were getting overpaid for quick services, now they are reporting about our area of Northern California being at a "13-year low" for home sales.  Sharing that there are barely any homes moving in the market (with 250 pending!) What will be next? 

Of course, we are very familiar with what is going on in the market nationwide...our neighbor 4 hours south, Stockton, is currently the number 1 city in the nation for home foreclosures with Modesto, another nearby city being a not-so-distant second. 

But what do we tell our buyers???  We share with them the real statistics...those that show over 250 homes currently pending escrow, the historical trends of interest rates and how low they still are, the sheer number of homes available in our local market (over 2000) and the fact that many sellers are still in a position to negotiate.  Additionally the REO homes that are available are sometimes able to be purchased at great prices as long as you are willing to spend time (upwards of a month) waiting for a response from the bank that owns the property.

 

 

 

 
This post has been included in California Information Shasta County, CA Information Redding, CA Information
Post is included in group: Keller Williams Realty - Redding, Ca
Post is included in group: Keller Williams Northstate

7 Comments on Area home sales drop to 13-year low!

OCT
23
2007
124,268 Points 3 Featured Posts Outside Blog
If this was a chart for Microsoft stock, your broker would scream BUY- BUY-BUY! I think it reiterates what a great time it is to purchase a home.
7:25pm • #1
YES!!!  I guess negative news sells and that is all the media is interested in (not accuracy).  The only thing we can do is, like you said, be prepared with the facts.  I like to read these articles then put a positive spin on it whenever possible.  Not only does the media love to promote the negative, the public loves to believe it.
7:28pm • #2

I agree that the media tend to exaggerate - scandals and intrigue are what sell in the news today, not sound logical facts - borrrrrrring zzzzzzzzzzzz (sarcasm)!  However, anyone selling or marketing a home should remember that for buyers this is a HUGE deal.  A home is an investment you can really get stuck in - it's a major concern to buyers and it should be.

I used to be a financial adviser and to investors any dollar amount was hard to part with in terms of savings and investment in their future.  Homes are a much bigger deal - once you sign on that dotted line, you are responsible for any major downturns that occur.  For a lot of people, if their property value goes down below their equity they are in trouble.  And for others who invest over a lengthy period of time and don't see much gain in terms of equity vs. investment, they might end up stuck in that home.

So I would urge real estate professionals to be patient with their customers during all times high and low.  Buyers do need to be educated, but it makes sense that they are naturally wary - a bad decision in buying a home can cripple someone for their entire life.

7:43pm • #3
282,428 Points 13 Featured Posts Outside Blog

Hey guys...I just posted a blog on how do deal with the media...or how I would like the media to deal with my post!!!

Karen Monsour, Realtor, Fort Lauderdale, Fl

7:48pm • #4
OCT
24
2007
The media always forecasts the negatives and steers away from positives because positive doesn't sell!
Bob
8:02pm • #5
282,428 Points 13 Featured Posts Outside Blog

How about...Mr. & Ms. Media, I'm busy as a beaver and selling my butt off...and it's horrible (facetious-j/k)...how about you go print that!

Karen

8:30pm • #6

Jason,

Good point...we are always patient (sometimes too patient???) with our clients!  We make the joke that we aren't there to sell the home but instead just hold the keys that will open the door and the right home will sell itself, people seem to like that analogy.

8:36pm • #7

Leave a response…



(optional)
What does the graphic say?
 
Rainmaker_large

Clint & Mindy Cronic

Redding, CA

More about me…

R.E. Professionals GMAC

Address: 1800 Park Marina Drive, Redding, CA, 96001

Office Phone: (530) 227-0345

Cell Phone: (530) 227-0345

Email Me

Click to search the Shasta & Tehama MLS databases!

Recent Blog Posts:


Powered by Feedtwister

Add to Technorati Favorites



Links

Archives

RSS 2.0 Feed for this blog

Find CA real estate agents and Redding real estate on ActiveRain.