Social Integration for Real Estate Made Easy

There’s always more to having a solid online presence than meets the eye. Consistency is highly important and it’s better to integrate the real estate information you have rather than scatter them across different networks. With social integration, you can share valuable knowledge through all your social networks for business, whether it’s LinkedIn, Facebook, Twitter, or Google+.

    In case you’re wondering, here are just some of the great benefits of social integration for real estate:

• Better insights into consumer thinking. By studying the feedback on the links, articles and photos you post or Tweet about, you gain better understanding of your market. It also helps you anticipate what people will or won’t buy into.

• Brand followers merge offline and online sources. These days, opinions about a brand doesn’t just work by word-of-mouth. Potential clients often speak about which services and products they prefer through social media as much as they discuss it over coffee. Finding a way to integrate online forums with social media platforms will be a great venue to encourage information-sharing, not just about your real estate services, but about any news that will have an impact on the market.

• Beef up your SEO efforts. When the content you share through social media such as blog posts or video is rich in keywords, search engines pick it up easily.

The different social network platforms have varying ways of integration, so know which buttons to click!

    LinkedIn. Simply click the icon for “in Share” and wait for the window to pop up. Make your post, click share, and you’re good to go!
    Facebook. Let’s say you find a link or content which you think existing and potential clients might be interested in. Just click Like and your contacts can immediately spot this on their newsfeed. Or click Send to share or repost.
    Google+. The +1 button will let you share to your Circles on Google+, directly from whatever page you’re browsing. Google’s new social platform lets you integrate your Google+ posts on Twitter and even Facebook. Thanks to a Chrome browser extension, all you have to do is click the “Send to” button and select which social network you want your post to be shared with.

If you post a lot, it helps to have an automated social media management tool. We don't advocate a specific one, but here are some that you can try. Each is different so you can choose according to how big your real estate company is and what features or analytics you need.

Hootsuite
Twitterfeed
SocialOomph
Gist
Postling
TweetDeck
Seesmic
CoTweet
SpredFast

Finally, make sure that your social media profile links are on the homepage of your agent website so that visitors coming from your site can easily connect with you. Make sure that your website URL is indicated on each of these profiles as well.

If you need more info on social media management for real estate, you can always visit us at Agent Image for more info.