Groups are smaller communities within the larger ActiveRain. Join groups created by others. or start your own and
get others to join
This is the place to view the past and present contests put on by ActiveRain and its members. Everyone can join the
group and help encourage each other. Current contest will be highlighted posts so it's easy for you all to see. Let it
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AR's community takes the time to leave honest and transparent reviews of their experiences
so you can be a bit wiser about your purchase.
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Add new products as you use them and gain points for doing so
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Whatever it is you're into and wherever you are, AR surely has a group for you to join.
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Each time you write a post you can syndicate your post to 5 groups.
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Find some that are close to home and close to heart
Each month AR runs numerous contests as a way for our members to engage in activities
that will boost their business and increase their visibility in the community and beyond.
Earn points by partaking in these contest and climb the leaderboard
Do what's good for you and your business by participating
If you have an idea for a contest, just let us know
Stay motivated and on track with new contests popping up each month
Ask a Real Estate Question
Here's another avenue for you to build relationships with others. Share your expertise with someone searching for answers.
Play the teacher role and help someone out today
Your Homepage will alert you of new questions in your state
A wonderful way to open a door to a possible new client
Ask a question yourself to get help
These state pages or hyper-local pages provide content directly related to a specific geographical location.
State, County, City and Neighborhood pages make it easy for consumers to find what they're looking for.
Post your listings, school information, local events, market reports and more
Consumers peruse these pages for information
Farm your niche market and cover all the happenings in your neighborhood
Tweet me. Friend me. Fan me. Yeah, I get that. I'm the first to hop on and try Google+ and check in on Foursquare. Social media is a game changer for sure.
But have we forgotten about it's older (and kinda uglier) big sister: Direct Mail??
Yes, this is the epic battle: In this corner, the New Kid, young and nimble, loved by all, give it up for SOCIAL MEDIA! And his challenger, former champion and come-back kid, Mr I-Still-Am-Worthwhile DIRECT MAIL!
Everyone is quick to praise how you can target exact people with your Facebook ads, but direct mail just sprays your message to whoever happens to see it. Twitter lets you accumulate followers who WANT to hear what you have to say and all you have to do is SAY IT, but Direct Mail takes more effort to get that list and keep it fresh.
So is there ANY value left for Direct Mail?
My Recent Experiment:
To publicize a listing, I bought a localized list, (1 mile around my listing, renters only). Then I designed a cute little card and sent that out , just to see what would happen.
I mailed 785 pieces. Studies show that you can expect 1-2% ACTION return on a direct mail card (they call the number, go to the site, etc). My goal was 10 calls.
After a week, 6 people called me and another 2 mentioned that they got my card when I was making my daily calls (they actually RECALLED getting the card and we talked about it!) Further, the cards brought 2 extra people into my open house (sidebar: when I got the calls I invited them to an 'exclusive' open house this weekend just for the people who got the card with some unpublicized special offers from the sellers). One couple is considering purchase from that open house.
Thanks, Direct Mail.
Plus, that is the first step to building a brand-awareness through NON-SOCIAL media. Here's how I'm thinking about it:
Everyone was on the DIRECT MAIL playground having fun, playing catch, running around every day. It was exciting! Then, SOCIAL MEDIA moved in next door with a new flashy playground and everyone left their toys and went over there to check it out. I think the smart marketers will quietly go back to that playground and start talking to people in that old way because there is less competition for voice there right now. Hmmm, interesting. No more screaming over the crowd when you're one of the few guys there talking.
So, my point (thanks for finally getting to it, Jay) is to be careful not to abandon what has worked in the past just to go play with the new toys. Sometimes your message can be heard better when there are fewer people around to drown you out.
Make it a great day! (and at the risk of sounding too hypocritical, why not Fan my little Facebook page over there in the right column? I sure would appreciate your endorsement and engagement!!)
Author Bio: Jay O'Brien specializes in Real Estate in the Kansas City metro area, including the Northland of Kansas City : Liberty : Gladstone : North Kansas City : and Kansas City. Jay is licensed in both Missouri and Kansas and has helped clients in Overland Park, Leavenworth, Olathe, Smithville and many other areas in the metro. Jay uses technology in new and interesting ways to market listings, as well as helping buyers to find their perfect homes. Want to make Real Estate fun? Give Jay a call and see if he can EARN your business. 816-774-1357.
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.