Direct mail has become the standout element in the successful real estate professional’s business. In 2007, it will reach $64 billion in U.S. spending making it one of the top mediums used by companies in the country.(Direct Marketing Association)
Besides purchasing the right kinds of lists and using them consistently, direct mail is most effective when the message and delivery are interesting and authentic. The following is just one of an on-going series of ideas for your effective direct mail.
As the saying goes “garbage in, garbage out.” Now I have a statistic to back that up.
“When postcards are printed on high quality stocks, it improves the response rate by up to 50%.” (G.A. Wright Marketing)
How many of us are still printing flyers on our own printers and cutting our own postcards? With this statistic in mind, how many of us will continue with the lower cost, yet less effective methods? Remember that the execution of your marketing reflects directly on your brand. (Brand=YOU!) If you want to begin going after the larger fish in the pond, you will need to elevate your marketing.
To download all 11 Direct Mail Ideas in PDF format, CLICK HERE
Matthew S. Gosselin is the author of My Blue Goose, Exploiting The Wow Factor In Real Estate Marketing. The book can be purchased on MyBlueGoose.com or Amazon
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Hi Matthew,
I am using this great system to send all my direct mail through. It is fabulous! It is web based and I can go on and click on a card or create my custom card and the company will send it for me in a real envelope with a real stamp. If you are not already using it here is the website: https://www.sendoutcards.com/getmanyreferrals
Here is a sample of one of the cards I did. I took a picture of my Buyers in front of the new house, put it on the front of the card and on the inside gave all the details about my clients new address. Then I asked for names and address of their friends, then I sent the change of address cards for them and signed it from their realtor. I have already gotten a sale from one of the friends! SWEET