Real estate markets across the U.S. are faced with a lot of very real challenges - high unemployment, high inventory, foreclosures, short sales, low consumer confidence. Every one of these things is real, tangible, and has a detrimental impact on the psychology of the American home buyer. The stress of these issues is made worse when the mainstream media report national-level statistics such as housing starts dropping one day followed the next day by a positive report of existing home sales. For "Joe Consumer" the news is wishy-washy, scary, and makes them FEAR selling or buying a home.
I'm inspired by the recent contest asking bloggers to write about economic recovery in their area. It seems to me that the biggest issue in our markets is that we seldom see the positive real estate news that exists. It comes in many forms and it appears in even the worst markets. Inventory declines, sales prices leveling off, sales to list price ratios increasing, etc are all signs of a recovery. Those and many other tidbits of postive real estate news were conveyed during that recent contest. Here's the rub, I want to bring that news to the attention of the mainstream media. However, this is not a one man project.
Here's what I want to do:
- Tweet your recovery articles and market reports with direct links and attribution to you
- Interview you on a new Blogtalk Radio channel called "Positive Real Estate News"
- Get you in touch with local reporters to interview for real estate articles
After a month or so of networking you with local press and building the buzz on the concept of "Positive Real Estate News", I want to bring this whole effort to the attention of major papers and national news outlets. I want to blow the lid off the fear, uncertainty, and doubt that keeps a sustained recovery from happening. We're trying to rebuild faith in the American housing market and that'll take time and effort. You want national media attention? You got it. We have thousands of voices here and we could use it to rise above the economists and media pundits to shed light on what is working, no matter how small, in every market in the country.
Are you with me!? Let me know!