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Writing A Script...

By
Real Estate Agent with RadnorLake Video

Writing A Script...     
     In continuing my series, IF you are going to do video, the best and only place to start is with a script. Plan first, on paper, what you intend to say. Not many have the ability to "think on their feet" and get it right the first time through. I hope you find this short video helpful.
     If you have any specific questions, email me at radnorlakephotography@gmail.com. If, I like your question I will use it in one of my segments.
     The video content for this post has also been placed on my website, RadnorLakeVideo.com. I will be posting the entire series on my site. If you should miss a lesson click on my How To Video Blog Series from the home page.


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Creative Video Concepts - Brentwood, TN

7105 Crossroads Blvd; ste 102
Brentwood, TN 37027

615.339.7709

Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

This is exactly what me and my marketing manager (daughter) do when we shoot our subdivision videos.  It makes for a better product (IMO) and keeps us on track with what we want to say and how we want the video to flow.  A 2 minute video doesn't seem like much, but there is much prep work that goes into creating one, and since it may be the only opportunity you get to make a positive impression on a potential client, getting it right is very important..

Sep 07, 2011 10:58 PM
Marco Giancola
Beachfront Realty - Miami Beach, FL
Realtor (305)608-1922, Miami Beach Florida

Hey Michael-enjoying your series. I have been in front of the camera doing commercials local and national since I was a kid and am comfortable being directed. The home shot vids with me as actor and director are proving more of a challenge as I can't be the cameraman @ the same time. This however may be my control freakish issues:)

Sep 07, 2011 11:42 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Michael,

Great points! It is important to know and practice what you are going to say! As you say Practice makes perfect!! Great series..keep them coming.

Sep 07, 2011 11:52 PM
Ginny Gorman
RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate - North Kingstown, RI
Homes for Sale in Southern RI and beyond

Michael, after I recover my web site over to my new hosting venue with the missing data completed I am ready to start practicing...great pointers and as they say practice will make almost perfect! thanks

Sep 08, 2011 12:07 AM
James Dray
Fathom Realty - Bentonville, AR

Always look forward to your posts

Sep 08, 2011 12:15 AM
Ed Silva, 203-206-0754
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

Michael, it should be no different that writing those papers we all hated doing in high school. We were told to put down the high points of the topic first, then arrange them in a proper sequence, and lastly fill in the blanks. The last part is where I always came up short.

Sep 08, 2011 12:18 AM
Laura S. Baker
First Weber Inc - Lake Mills, WI
Realtor (920) 728-4118, First Weber Inc

I am putting pencil to paper each day and creating a nice little guide sheet for my sis and I to follow!  I am learning something new each and every day thanks to these videos and I highly anticipate the next. 

Did you ever think of training other videoographer wanna-be's?  How about traveling to do a video? 

Should I be standing so I don't slouch or will I move too much?  Gotta run Michael.  Have a great day!  Thank you for putting so much work into this and sharing it will all of us.

Sep 08, 2011 12:50 AM
Craig Rutman
Helping people in transition - Cary, NC
Raleigh, Cary, Apex area Realtor

You couldn't be more right with this tip Michael. It's so important, especially when the camera is rolling to have your thoughts carefully planned out. Keep this series coming my friend. This information is invaluable.

Sep 08, 2011 01:15 AM
E H
None - Amos, QC

Michael. What great tips!. Post-it notes around the camera - brilliant!

Sep 08, 2011 04:30 AM
Sherri Berry
Reliant Realty, Murfreesboro - Murfreesboro, TN
Murfreesboro TN Homes & Real Estate

Thanks for the series Michael!  I'm coveting your Apple computer I see in the background!! Writing and script and practicing should make the video shoot go much easier!  

Sep 08, 2011 04:34 AM
Judi Boad
ACCURATE REALTY GROUP - Seattle, WA

Hi Michael~ I am really getting excited to step into the video age.

I have waited far too long.

Thanks for the encouraging series that will catapult many of us into today's most powerful marketing arena, the video!

(scripted by Judi Boad) :)

Sep 08, 2011 05:14 AM
Donald Hester
NCW Home Inspections, LLC - Wenatchee, WA
NCW Home Inspections, LLC

Michael,

 Great tips. I am practicing right now, really I am. I am about to head to a local radio station and record a radio ad. It really has the same cadence and wording parameters.

Sep 08, 2011 05:16 AM
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

Michael you are terrific ..I enjoy watching you and the thumbs up was great

Sep 08, 2011 06:18 AM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

How you say it is just as important as what you say. Plan it, write it, practice it, pace it, then perform it! Great post, keep them coming. Enjoy your day!

Sep 08, 2011 07:35 AM
Carl Winters
Canyon Lake, TX

Just like in the movies...you best know your lines. In your case target points with a clear description. Practice makes perfect.

Sep 08, 2011 04:11 PM
Fred Carver Real Estate Consulant
Retired BC Realtor - Victoria, BC
Accredited Real Estate Consultant

Hi Michael...Like you New web site, Well Done. This is a great post on planning a video, good idea, help us make a video more successful for sure.

Cheers

Sep 09, 2011 04:16 AM