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SHOULD VACATION RENTALS BE STAGED?

By
Home Stager with Just Your Style Interiors, LLC

SHOULD VACATION RENTALS BE STAGED?

Is your vacation rental unit up for sale?  Has your unit accumulated additional furnishings and accessories over the years leaving it a bit "overstuffed"?  Or are there some under furnished areas that leave buyers confused?  I provided a consultation recently for a unit that could answer "yes" to both of these questions.   

Typical of most vacation rental units, the owners had purchased this unit furnished.  They then added the very long chaise along the window on the right side of the first photo.  With the already over-sized furniture in this room there was hardly any walking space.  Even though there appears to be access between the chair and the sofa in the first photo, in the second photo you can see that there really isn't any.  At my recommendation they did remove the chaise, but did not want to remove any other furniture, since they are selling the unit furnished.  I suggested that they move the over-sized footstool to the window and at least open up the flow.  The throw from the chaise is covering the corner of the footstool you see in the "after" photo. 

Living room before  Living room after

Immediately behind where the above photos were taken is the second bedroom.  Suddenly we are go from "overstuffed" to "under furnished".  The previous owners had remodeled and installed a Murphy bed so that the room could function as either a bedroom or office.  This is a very small room. second bedroom before

You can see from the photo with the Murphy bed extended just how small the space is.  When I saw the space the Murphy bed was closed and the room was empty except for a foldable desk and chair along the wall opposite the window.  This was how the unit was always shown.  Since most of these units are furnished with two beds the owners had a huge advantage in being able to showcase the flexibility of this room as opposed to leaving it as a mostly vacant space. 

My recommendation was that the owners stage the room as an office, angling the desk in the center of the room and bringing in one of the extra dining room chairs to fill in the corner. The furniture can easily be moved if the Murphy bed is needed. 

I received these photos after the owners had implemented most of my recommendations.  I am pleased that they followed my suggestions.  "Overstuffed" became more welcoming and "under-furnished" became a multi-functioning space.  They even followed my suggestions for staging the desktop.  (The framed photo on the desk is the same as the "before" photo of this space.  I suggested they do this so that the Realtor© does't need to try to demonstrate the Murphy bed in the staged room.) 

second bedroom aftersecond bedroom afterOne more unit just came on the market in this building which has resulted in more showings of this unit--with a lot more positive feedback. 

With so many vacation rental units on the market, set yours apart from the competition by consulting with a professional Home Stager.  In small spaces, don't miss the opportunity to showcase every feature of your unit.  A professional Home Stager can show you how. 

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Comments (21)

Connie Tebyani
Platinum Home Staging, Inc. : RESA-Pro - Calabasas, CA
Platinum Home Staging, Los Angeles and Ventura County

Using the photo on the desk as the example of the murphy bed was brilliant!  Great way to "sell" the space as being multi functional without being over-stuffed. BRAVO!

Sep 09, 2011 04:02 AM
Julia Maher
Nestings: Connecticut Home Staging and Model Homes - Fairfield, CT
Connecticut Home Stager

Dittos to Connie's comment!  The agent will certainly appreciate that!

Sep 09, 2011 04:36 AM
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

Hi Janet ~ Kudos to you for coming up with great suggestions for this rental property.  The living space looks much larger, and the office/bedroom combo is the right way to show the room. I love your clever idea of using the framed "before" photo on the desk to illustrate the Murphy bed!

(what we've found is that if you show a small bedroom as a "bedroom" only, people have a hard time imagining it as an office space, but if you show it as an "office" they have no problem seeing that it could also be used as a bedroom).

Sep 09, 2011 05:38 AM
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Hi Marco--Couldn't agree with you more. It helps to have the objective eye of a stager to notice these things. 

Hi Connie--Thank you.  Leaving the whole room virtually empty just to demonstrate the bed didn't help to show the property.

Hi Julia--You're right.  The agent was tired of pulling the bed from the wall.

Hi Maureen--Thank you, and I do agree with you that a bedroom as a bedroom limits options.  Here, having the choice in such a small unit is a big selling feature which I think was being overlooked. 

Sep 09, 2011 07:44 AM
Joanna Cohlan
Fresh Eyes For Your Home - Chappaqua, NY
Designing, Decorating & Staging Westchester Homes

Hi Janet-Absolutely-love the photo idea of the murphy bed.  Funny you should mention this-I was just on Cape Cod staging a home that is going to be rented in Brewster as a vacation home - a tiny revolutionary war house that has very small bedrooms-no murphy bed but bunk beds for sure!

Sep 09, 2011 08:58 AM
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Hi Joanna--I bet staging that Cape Cod home will be fun.  Bunk beds will definitely be fun to work with. 

Sep 09, 2011 09:38 AM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
Retired New Hampshire Home Stager

To answer the question, yes!  Anything that is being marketed should be staged!

Sep 10, 2011 06:33 AM
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Hi Sharon--Yes, maybe I should have titled it, "Why Should Vacation Rentals be Staged?"!!!

Sep 10, 2011 07:08 AM
Suzanne McLaughlin
Sabinske & Associates, Inc. (Albertville, St. Michael) - Saint Michael, MN
Sabinske & Associates, Realtor

Absolutely they should be staged.  Especially...vacation rentals.  People need to see what can be done with the space.  You did a great job!

Sep 10, 2011 11:44 AM
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Hi Suzanne--thank you very much.  I think I should change the title on this post! 

Sep 10, 2011 01:00 PM
Janice Ankrett
Burlington, ON
Staging Professional

Janet, it looks like your suggestions made a big difference in how this  unit would be perceived. Good job!

Sep 10, 2011 02:14 PM
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Hi Janice--thank you.  I do think staging has made a difference in this unit. 

Sep 10, 2011 03:18 PM
Anna Dovger
Add Value Home Staging LLC, 281-704-6607 - The Woodlands, TX
Home Staging -The Woodlands, TX

Janet, usually vacation rental is bunch of unwanted old furniture that owner is moving from his own house.  I had great success staging my own vacation house, which I sold in 2005 for $35 over market price. I didn't know back there it called "staging" but I brought just enough amount of furniture and accessories in that beach house. I do admit that I had some 80's dining room furniture, but I re-upholstered all chairs with tropical modern fabric.  And it sold in 3 weeks for full asking. So my answer to your question "YES, YOU SHOULD STAGE YOUR VACANT HOME" I also think that too much of vocational theme in bedding and bathroom accessories is a big staging mistake in these case. The vacation house should feel just like a normal one with little touch of luxury, lots of functionality and just the right amount of specific vacation theme in accessories.  

Sep 11, 2011 01:16 PM
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Hi Anna--you are so right about what usually goes into vacation rentals.  I see a lot of cast off 1980's white wicker with pastel cushions.  And we're really big on tropical upholstery, pineapples, palm trees and surfboard themes. 

Sep 11, 2011 02:00 PM
Kimo Stowell
HI Pro Realty LLC RB-21531 - Honolulu, HI
REALTOR Associate® RS-76763 - Honolulu Hawai'i

Aloha Janet,

Novel idea with the Murphy Bed, great suggestion. If a space has furniture it should always be consciously staged to increase perceived square footage and accommodate flow. You did well in your recommendations. Large overstuffed furniture can drastically affect perceived square footage, especially in Hawaii where interior square footage is a premium.

The general impression of the space, if it were located in the Pacific North West, might be Intimate, Warm, and Cozy which in hawaii translates to Cramped, Hot, and Stuffy. The oriental carpet (I'm a big fan and often use them in design) only increases the "warmth" of the space, i would have suggested replacing it it with a cooler light blue area rug to accentuate the beautiful light amber wood paneling and ceiling soffits. Replacing the chaise lounge, chair, ottoman, and sofa with appropriately sized furniture would have been the best bet, (a smaller profile sofa and club chairs) however removing furniture is the easiest and most cost effective solution in this situation.

Turnkey properties should never look like the accumulation of other peoples dendris and you quickly identified the issue and your clients responded. Well done!

Peace,

Sep 14, 2011 09:23 AM
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Hi Kimo--Couldn't agree with you more.  Wanted all that oversized/heavy furniture out of there.  However, since they bought it furnished they didn't want to "waste perfectly good furniture".  I hear the same thing from owners with 20-year old white wicker!  Yikes.  I love your line, "Turnkey properties should never look like the accumulation of other peoples dendris".  That is often what I see.  Mahalo for your insightful comments. 

Sep 14, 2011 10:29 AM
Jo Potvin
Design To Market LLC - Cincinnati, OH
Home Staging Cincinnati - Design To Market

I think staging vacation rentals is critical.  We travel a lot and opt to rent vacation properties and avoid hotels when possible.  I am always amazed at the awful things some people put on line.  I totally believe that occupancy rates correlate with the "look" of the property.

Sep 15, 2011 01:43 AM
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Hi Jo--I so agree with you and yet owners of vacation rentals consider staging as impractical.  Hopefully posts like this convince them that staging is effective--especially in this market. 

Sep 15, 2011 03:01 AM
Michelle Drewry
Signature Real Estate Group - Henderson, NV
Realtor - Signature Real Estate Group

Great idea Janet!  I'm sure the realtor loved you for taking the burden off.  It looks so much better.

Sep 16, 2011 10:59 AM
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Hi Michelle--thank you.  The Realtor was very happy. 

Sep 16, 2011 12:06 PM