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Micro Staging = Micro Results!

Reblogger Cindy Bryant
Home Stager with Redesign Etc. Home Staging Incorporated in TX

 

Colleague and friend, Maureen Bray, Owner of Room Solutions in Portland shows a great example of what she calls "Micro Staging", it's also referred to as "Vignette Staging"or "Accessory Staging".  It's where items are placed in areas of the home, not using furniture.  As you can see, full-service staging shows a homes potential and is much more appealing.

"Micro Staging" looks like the owner left some items behind and is more distracting and confusing for buyers.  A home seller would be better served to use some basic furniture pieces, if they are on a tight budget concentrating on key areas.

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Micro Staging = Micro Results

Wikipedia describes Micro as "a prefix of Greek origin that refers to an object as being smaller than scale of focus" (as in microchip, microphone, microscopic).

Recently, our Portland home staging company was selected to stage a charming 1904 bungalow that had been on the market for several months.  Since it was a vacant house, the seller realized that staging it would make it much more appealing to potential buyers. 

When I viewed the house the first time, the seller told me that they'd done some "micro staging" which you can see in the "before" photo below .... although it was a noble attempt, it lacked the "punch" that professional staging can bring to a property.

portland home staging

We staged this living room to highlight this room's best features for buyers:

  • The fireplace is a wonderful focal point that instantly welcomes you when you enter
  • The deep mantle and built-in shelves provide an accessible place for your family's treasures
  • The hardwood floors are beautiful
  • The original stained glass picture window is spectacular
  • Using a wide-angle lens shows more of the home's stunning woodwork & architecture
  • This room is much larger than the previous online listing photo indicated, with plenty of room for a seating arrangement, tables, etc.

Here is the "after" photo of this living room ... portland OR home stagers

The kitchen had a few items in the "before" online MLS photo, but didn't look very inviting ...oregon home staging companies

By adding some colorful items on the counter and taking a wide angle shot, there's new energy in the kitchen that says "this is a great place to entertain your family and friendsportland house staging

The master bedroom was vacant, making it hard for buyers to see what furniture might fit there ... real estate staging companies Portland oregon

portland oregon home stagers

Staging the bedroom showed that space was no problem!  There's plenty of room for whatever you need.

Once this house was professionally staged & the new photos were put on the MLS, it sold in just 3 weeks!

Sellers ~ in today's challenging market, make sure that your property is staged to show buyers the very best your home has to offer.  In a vacant home without furnishings, all that a buyer can see are 4 empty walls with no emotional impact.  Flaws that are as small as paint smudges or dusty windowsills make a home much less attractive -- because there's nothing else to look at.  Contact your local professional home stager and see how easy and cost-effective home staging can be!

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~ Staging and Photos by Room Solutions Staging LLC ~

Room Solutions Staging in Portland Oregon helps homeowners, Realtors, investors, banks and builders stage properties for maximum impact and faster market time.  YTD through July of 2011, we've staged over $12 Million worth of Portland-area homes; the average Days on Market for our staged homes is just 24 days, compared to the Portland average of 150 days this year!  Our home staging clients love our customer service and our competitive pricing!  Our home staging services in the Portland OR metro area include consultations, staging for both vacant and lived-in homes, and interior redesign  projects.  For a free home staging proposal, contact us @ 503-246-1800.

portland oregon home staging

Staging That Sells Portland Homes!

home staging portland oregon

Portland home stager Maureen Bray of Room Solutions Staging was
a Featured Designer for HGTV's show "My First Place"

HGTV My First Place

~ Licensed ~ Insured ~ Accredited ~ Certified ~

Copyright © Room Solutions Staging LLC

~ content may not be reproduced without permission ~

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 RESA-PRO Designation   RESA RVP 10 Cindy BryantASHSR

   Redesign Etc. Home Staging Website         

Redesign Etc. of Houston is a Full-Service real estate staging company.  We stage vacant, occupied, builders specs, condos, townhomes, vacation rentals and commercial property.  We offer furniture & accessory rentals at competitive rates.   Insured & Incorporated with the State of TX.

Owner, Cindy Bryant has earned the RESA-PROTM designation, holding professional home stagers to the highest industry standards, ethics, integrity and  proficiency in staging techniques while protecting Homeowners and Real Estate Agents.

 

Please visit our portfolio of before and afters and websitefor more information.  Check out our profile page too!  Check out our sister sites for the Houston Bay Area League City Home Staging and Galveston Home Staging.  Please contact Cindy Bryant for more information or call 281-748-2170.

Areas Served:  Houston, River Oaks, Tanglewood, Bellaire, Piney Point, Mid-Town, The Heights, Montrose, Texas Medical Center, The East End, West Loop/Galleria/Memorial, Downtown, Museum District, West University, Spring Branch, Royal Oaks-Lakeside, League City, Clear Lake City, Friendswood, Kemah, Seabrook, Pearland, Sugar Land, Spring, Cypress, Tomball, The Woodlands, Kingwood.  And all areas down to Galveston Island.

 

                                             "Houston Home Staging Pros"

Comments(6)

Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

hi Cindy ~ Thanks for reblogging my post -- I hope this info is helpful to your readers!

Sep 09, 2011 04:56 AM
Ron Wickes
Keller Williams - Broker Associate - Conroe, TX

Very helpful!!

Sep 09, 2011 08:05 AM
Cindy Bryant
Redesign Etc. Home Staging - Houston, TX
"Houston Home Staging Pros"

Hey Maureen, yes, I was looking back through posts, and thought this would help buyers to understand the difference, and knowing that all staging is not the same.  Thanks, love the term!  

Thanks Ron, it always helps to have a visual.

Sep 09, 2011 08:31 AM
Kathy Burke
Sensational Home Staging~~Danville, CA - Danville, CA
S.F. East Bay Home Staging

All staging is not created equal for sure!  When I get calls to do this "micro/vigenette staging I usually will decline.....except on occasion when a realtor partner has a budget challenge!  I'm not sure it's worth the investment to "lightly" stage rooms. 

Sep 09, 2011 02:25 PM
John Cannata
214-728-0449 http://TexasLoanGuy.com - Frisco, TX
Texas Home Mortgage - Purchase or Refinance

Home Staging can make SUCH a difference (as you know) to the sale of a home. The pictures look 175% better, which paints a different picture of the soon to be buyers.

Sep 09, 2011 04:04 PM
Cindy Bryant
Redesign Etc. Home Staging - Houston, TX
"Houston Home Staging Pros"

Kathy, it's certainly not.   I don't think a few items scattered about makes sense.  I wouldn't advise it, or tell clients to spend the money on it either. 

John, yes it does, and buyers will always be drawn to a house that is staged vs. not. 

Sep 09, 2011 04:22 PM