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http://www.ballengrouphomes.com Call 702-604-7739 to BUY a home, Call 702-482-7739 to SELL a home. YES - We are Las Vegas Short Sale Specialists at Keller Williams Realty Las Vegas
THE CRAIGSLIST TRAP
If I had a dollar for everytime a real estate agent gets braggy about their lead generation mastery using Craigslist. "Back in the day" (which means about 4 years ago) - Craigslist was "Special". It was not widely used by Real Estate Agents, but buyers absolutely flocked to it. Real Estate Agents were not paying much attention.
As time went on, the successful agents who were using Craigslist started talking about it. Proud statements like "I generated 30 leads today and never left my house", were boasted by agents in the office around the water cooler. Before long, the Real Estate Industry took notice.
Suddenly there were "How to post ads on Craigslist" e-books, reports, videos, classes, webinars etc. - You could now MASTER the art of craigslist posting in a few easy steps.
Suddenly - Craigslist was no longer special, no longer unique, no longer a "Purple Cow" (Seth Godin Reference)
Now to stand out on Craigslist, you had to use fancy titles, trickery, and post like a maniac. I personally had no problem with that but some gave up (but not nearly enough). The agents that are sticking with it are getting results, GREAT results still in lead volume. But what's a lead? An internet MLS search registration? That's debatable. And what now do you do with this guy named FRED FLINSTONE that just registered on your site?
There inlies one of the problems. The general real estate agent population does not understand the systems it takes to CULTIVATE these Craigslsit leads so they turn into appointments. They don't have the discipline it talkes to stalk the leads and find OTHER ways to find out who Fred Flinstone REALLY is so they can try to contact him and go for the appointment. So MOST of these generated "leads" don't get converted.
If you ask MOST agents who post on craigslist 1 out of 100 may turn into a closing. Those are some pretty rough odds if you ask me. Unless you have a proper SYSTEM for converting leads, you are spinning your wheels generating them.
The thing that bothers me the MOST though, and it really breaks my heart to watch, is that MOST agents posting on Craigslist are not using the rest of the web to effectively market themselves and their properties to generate leads. They put ALL Their eggs in the craigslist basket and nothing else. part of it has to do with that INSTANT GRATIFICATION they get when they post and 10 minutes later there is a lead. The rest of the web is not that generous. It takes time on task and seriously disciplined, purposeful lead generation to work the entire web.
So I wonder - What happens to them when Craigslist shuts them down due to overposting, or their ads are continuasly "flagged" (which means deleted basically) by their competitors, or suddenly they wake up to post ads and realize Craigslist is now charging per ad? It happens - All of it! Now, the agent is out of business.
~ I should clarify that I LOVE Craigslist and the power it brings to agents who want to generate leads RIGHT NOW. I post like a maniac on Craigslist. But as I'm doing this, I market the entire web with:
Classified ads on OTHER sites besides Craigslist
High Volume of web sites with intense seo
Pay per click campaigns (few - but I do it)
and so on.
If Craigslist suddenly closed their doors, I'd be sad for sure. But I would STILL be rocking internet leads!!!
The Ballen Group
Lori Ballen and her husband Richard Ballen manage a top producing Las Vegas Real Estate Team at Keller Williams Realty Las Vegas on DI and Durango with Debbie Zois and Dave Jenks. As Las Vegas Short Sale Specialists, Lori and her team focus on distressed properties and residential real estate in Nevada.
Lori Ballen is a Mega Agent with an award winning real estate team in Las Vegas called The Ballen Group at Keller Williams Realty Las Vegas. Lori and her husband Richard Ballen have owned multiple successful businesses based on her marketing strategy which is now called “The Ballen Method" Lori and Richard now travel and train other business professionals on her methods which include Identifying a Niche, Finding a Target Audience, Creating a Message and a Product and then using Blogging, Press Releases, Social Media, Classified Ads, Video and Fresh, Relevant web site content with Disciplined Consistency in order to dominate the search engines for desired searched keyword strings.
Lori Ballen has become known for her “Keeping it Real” style and approach to Social Media. What you see is what you get with Lori. Passion, Enthusiasm and Energy are what she’s about.
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.