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Agents are like snowflakes...

By
Services for Real Estate Pros with Goomzee Corporation

 ...no two are exactly the same. 

Meet Agents A, B and C. In the last 12 months, they have each been faced with different obstacles in growing their business.  They are all looking for ways to leverage technology in a cost-effective manner.

Agent A:  Independent Broker, who runs his own business, real estate investor, both sells and manages properties, and has been in the business for 20 years.  He is not a high tech guy, but is looking for a tool that can help him accelerate growth in all aspects of his business.

Agent B:  She solely works with buyers and sellers, holds 30 plus listings at a time, won Top Producer for the months of June, July and August through a franchised real estate company and has been in the business for 6 years.  She recently hired an assistant to help manage the day to day tasks of dealing with a high volume of transactions.  With the large volume of listings, she desperately needs a way to maximize lead capture.

Agent C: Real Estate Rookie, completing first year in the business, currently holds no listings, working the floor and has helped several buyers.  However, she would like to generate personal branding by obtaining more listings with a small budget.

All three agents recognize the evolving needs of the next generation of home buyers.

Which one of these agents would best be suited to use a mobile marketing and lead capture tool to reach their goals?

Answer:  Agents A, B and C.

Here's why:

Agent A:  He can use Goomzee Connect to efficiently capture inquiries at all types of his properties, whether it be listings or rentals, residential or commercial.  By utilizing this type of tool, it allows his customers to request information 24/7.  As a seasoned professional on the go, he can receive and respond to active leads anytime, anyplace.

Agent B: With so many properties, it's difficult to keep up on refilling flyer boxes and information must be available to customers 24 hours a day, 7 days a week.  With Goomzee Connect, she now has a way to provide information on demand and capture each and every one of those active leads for immediate follow-up.  She can also easily communicate listing events or updates to her interested buyers who opted in to learn more via text message.

Agent C:  By walking into a listing presentation with Goomzee Connect, she now has a differentiating marketing tool to help win that business.  She shows potential home sellers that she is not only tech savvy, but aggressive in capturing valuable leads to sell their home.  This is one tool of many, including flyers, website and classified ads that will help her decrease days on market while meeting the demand of all generations of home buyers.

Goomzee Connect is helping agents all over the US execute their marketing plans.  It's affordable, easy to use, and overcomes the various challenges that face all types of real estate professionals.

Gaylen Thornton
Desert Heritage Real Estate - Surprise, AZ
Erika, I thought you were going to say, agents are like snowflakes, there are to darn many of them! LOL I think that applies as well. Good post.
Oct 25, 2007 08:18 AM
Goomzee Corporation
Goomzee Corporation - Missoula, MT
www.goomzee.com
Gaylen -haha, there are a heck of a lot of agents out there, I never realized until I got into the industry and started researching!  Thanks for commenting!
Oct 25, 2007 10:50 AM