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Shame on Move, Inc., and you better be prepared for the $hyte storm if you client is picked for a "news" story..
Yesterday I wrote about a company that puts listings on the web, with a twist, Questionable Advertising & IDX = One Very Angry Client. They pick certain homes and write "news stories" about them, listing information about the owner. Name, employer, past employer. Of course they name the listing agent and listing brokerage, staying within the rules concerning IDX.
I had a frantic email from my client, I did some research, and it is not good. Along with the consumer complaints, I found an article promoting this company, BlockShopper, from Move, Inc. They have brokered a deal, and Move, Inc (as in Realtor.com) is now promoting Blockshopper to agents and brokers as a great way to reach into hyper local markets.
Consider the very angry email or phone call you will get if Blockshopper picks your client to write a "news story" about. And it doesn't pertain to only active listings. They pick solds in the area too, and write their little "news stories" about those as well. Again, listing names, employers, any info they can find on the web.
I stopped using Realtor.com last year, the cost didn't make sense to me. I have had second thoughts about it, but after hearing this, would not do it. Now I have an answer to home owners when they ask me why their home is not featured on Realtor.com. I will certainly not associate myself in any way, shape or form with this type of yellow journalism.
And now our trademarked name is forever associated with this type of advertising. Another reason why people associate realtors with bottom feeders. If you think the general public knows the difference between a Realtor® and Realtor.com®, you have another thing coming!
What really bothers me is that Move, Inc must have done research prior to brokering this deal. They obviously didn't care. And if you think it doesn't affect you, think again. Imagine that client of yours who has a higher priced home, who gets picked at random for one of these lovely "hyper local news stories". They are really not going to like this, and you try explaining to them it is not your fault.
Although my first post is a members only post, I opted to make this a public post. I want as many as possible to know about this. I certainly am going to be asking our local and state associations how we can allow this to continue. The money I pay to be a member of NAR to protect myself and my clients is certainly money being flushed down the toilet. There is no protection of our clients, no protection of our trademark, nothing like that when the perception is we are associated with this type of behavior.
And to my fellow agents in Connecticut, this company is now in our area. Prepare your clients for becoming a targeted "news story" and their personal information being displayed.
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Real estate and local area information for New Milford, Brookfield, Sherman, Roxbury, Bridgewater, Kent, Warren, Washington, Morris, Bethlehem, Litchfield, Goshen, Woodbury, Cornwall, West Cornwall, Cornwall Bridge, Connecticut
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.