What are the benefits of Active Rain? Let me count the ways. Here are 3 great reasons why YOU should be on -
1. Blog for business.
If you take the time to find your voice and write about your area, including events, restaurants, shopping, schools, market reports, and communities, then you will attract buyers and sellers. The best part is that they will feel like they already know you, and there is a trust level gained by your information sharing that attracts like-minded buyers to you. You can pay per click or pay for a site that has SEO and attracts leads, but there is nothing, no not NOTHING like the call from someone who has been attracted to do business with you because of YOU. And don't worry, whatever your perspective, there is a buyer or seller waiting to do business with you. Just be true to yourself and the rest will take care of itself.
2. Stay cutting edge on every technology front.
Video? Social Media? SEO? Never fear. You will be so ahead of the game over every Realtor® in your office that it really won't be fair. But who said life is fair? What other real estate community has so much for agents at every stage of blogging, from newbie to masters who are sharing their gems of wisdom so willingly. Not only that, but Rain Camp and Active Rain University offer in-depth training to take every blogger to the next level. No matter where you are in the scheme of blogging, there is always another level. And Active Rain can take you there.
3. Expand your knowledge of real estate in other areas.
You will learn practices of Realtors® in other states that will actually help your business. When the buyer moving from New Jersey questions when they will be able to take occupancy in their new Florida home and you say "at closing" or "3 days after closing", you will understand their surprise because in New Jersey, it is customarily two weeks after settlement to take occupancy. You will understand when your buyer from California is elated because the lots in the communities you are looking at are larger than a zero lot line patio home. You will also understand why buyers are not familiar with transaction brokerage.
There are other great reasons why you should be on Active Rain, but Alan May's post, "You Had Me at Hello" inspired me to write about the 3 best reasons I can think of to be on Active Rain! Thanks to Jeff Dowler, Rebekah Radice and Margaret Rome for their blog inspirations.