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Stretching the truth will get your reputation stretched. Thin, that is.

By
Real Estate Broker/Owner with American Foursquare Realty RM423982

Stretching the truth will get your reputation stretched.  Thin, that is.

Sometimes real estate professionals get as much respect from the public as a snake oil salesman.  And sometimes they deserve it.

Stretching the truth when advertising your listings doesn't serve anyone well.  It doesn't help the homeowner get the house sold.  It doesn't put cash in your pocket.  And most of all, it doesn't help the real estate buying public find what they want.

And it certainly doesn't help that real estate buying public trust you.  After looking forward to seeing this "beautifully maintained farmhouse" they saw on the internet, what do you think they'll think when they see a bank owned abandoned foreclosure that needs "fix up/TLC"?

And what do you think they'll think of you?

C'mon, folks -- truth in advertising applies to real estate, too!

Posted by
 Richard Strahm is an award winning Realtor specializing in the North Penn areas of Montgomery County -- Lansdale, Upper Gwynedd, North Wales, Towamencin, Hatfield -- and beyond!  Visit him at www.a4square.com or call today at 215-853-2624 for a free and private consultation about all of your real estate needs.
 
 
Richard Strahm
Broker / Owner
Realtor, ABR, CRS, PSA, SFR, SRS, SRES
 
American Foursquare Realty - Lansdale, PA

415 North Broad Street
Lansdale, PA 19446

Direct: (215) 853-2624
Office: (215) 647-0700
Fax: (215) 529-8931

Email:  Richard@a4square.com

www.a4square.com

PA Lic # RM423982

Copyright © 2010-2018 Richard Strahm.   All rights reserved worldwide.

Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

And if you question a Realtors® description you might get your hand slapped by the local association for questioning their business practices....go figure.

Sep 12, 2011 11:05 AM
Anna "Banana" Kruchten
HomeSmart Real Estate - Phoenix, AZ
602-380-4886

Oh Richard this is such a pet peeve of mine - honestly is the best policy. Say it like it really is folks!

Sep 12, 2011 01:20 PM
Liz Wallace
Century 21 Sherlock Homes - Rockville Centre, NY
Broker C21 Sherlock Homes, Rockville Centre, LI, N

I think a lot of people/Realtors just plain don't pay attention to what they are saying or writing.  By the way glad to see you back, I thought I would have to go looking for you.

Sep 12, 2011 02:09 PM
The Scott Loper Team Bux-Mont Premier Properties
Keller Williams Real Estate - Montgomeryville - Lansdale, PA

Hi Richard,

The agent may not be sure which one it is - a fix up or beautifully maintained.  It probably didn't have a photo with it either.  :)  Good catch - as always.

Lisa

Sep 14, 2011 02:40 AM
Nina Rogoff
Boston, MA
Wix Websites for Real Estate Agents

Richard, I don't know why some agents think you will be more successful selling something by misrepresenting it!! You said it perfectly.

Sep 19, 2011 03:55 PM
Carla Muss-Jacobs, RETIRED
RETIRED / State License is Inactive - Portland, OR

Maybe, just maybe . . . the property was "beautifully maintained" . . . as in past tense?!?  Good call on this one!

Oct 14, 2011 10:13 AM