The Importance of being a Studmuffin

The Importance of being a Studmuffin


It all started back in Atlantic City, a mild mannered Realtor goes off to AC to be a part of RainCamp. Young, innocent, bright eyed and full of potential....and gets completely blindsided! Okay, so I am not all that young, innocent, or bright eyed, but I am full of potential. It was through an innocent conversation with Kerrielil that Studmuffin was born. You see dear friends I made the mistake of giving our beloved AR angel Kerrie the power to choose my new username here on AR. I had a pretty lame one at the time, so it was time of step it up. The power of a picture was not lost on me having given up on using a profile pic in favor a relevant pic for my area, as my brand.

So when my dear friend Kerrie not only chose Studmuffin as my new username, she enlisted the help of one Craig Rutman to come up with the brand profile pic. What you see below is the end result.

                                                  
                                                               Studmuffin Media

                                              Start Your Day with a Muffin...A Studmuffin

Jump forward a year and I am starting my new Social Media Consulting firm and I needed something to be my icon on the companies Twitter account. I naturally chose my Studmuffin icon. Why, well because I have come to love that username and have used it to my advantage. Lets take a look at how Studmuffin can be put to good Branding use.

1) Looking to get peoples attention right off the bat. I think this icon does that nicely.

2) Are you looking to put forth an aggressive Brand attitude, think we got that covered too. Pretty clear we are going to do what it takes to get the job done.

3) Looking to put together a humorous ad campaign, I think this icon fits in there as well. I have quite a few campaigns that will be coming out in the future that utilize the humor of the icon.


What I actually like the most about the Studmuffin brand is pretty much just that. I want the Studmuffin company doing my stuff, I don't want the huggy snuggle bunny group handling my account. Get out there, go do it, the Studmuffin way. Funny how things come about, what started as a joke has ended up really inspiring me. I look at that icon and I get fired up damn it....

So in the end I want to thank my friend Kerrielil for choosing Studmuffin as my username. I have learned to use it well and to my advantage. Go out there and find your inner Studmuffin and kick butt in your chosen career. Be the Studmuffin....