Twitter graphic - Best Agent BusinessMany of you have been using Twitter to keep new listings, or other bits of information flowing to your "followers".  You may have noticed more and more tweets, topics, and trends labeled with the word "promoted".  This is Twitter's new advertising platform, Promoted Tweets, which was introduced in 2010, but really didn't get moving until this year.

Promoted Tweets are regular tweets, but advertisers pay to have them reach a wider group of users.  The Promoted Tweets are attached to key words and are offered on a pay-per-engagement rate.  The client only pays when Promoted Tweets are re-tweeted, replied to, clicked on, or are selected as a "favorite".  This method of advertising is more likely to get your tweet to the right people because the tweet is seen by those who are actively searching out the key words.

Early users of Promoted Tweets have been big brands such as Red Bull, and Virgin America.  They reported great success with their ROI.  For instance, according to Adweek.com, the day that Virgin America's Promoted Tweets went live, the airline recorded its fifth-highest sales day in its history.  Twitter co-founder, Biz Stone, explained the basics of Promoted Tweets on CBSNews.

Online Marketing Trends states that there are more than 106 million accounts on Twitter and Twitter users send more than 55 million tweets per day.  Twitter's search engine gets 600 million queries per day.

Log into Twitter and search for "real estate - your city".  Interesting list - did your last business tweet show up on the list?  If you had a Promoted Tweet, your tweet would show up at the top of the list every time that someone did the same search or used similar key words.

Twitter users tend to check Twitter for information they want NOW.  They are drawn to businesses that are actively sharing up-to-the-moment news and updates.  Wouldn't it be effective to have your tweet show up on top of the list when a potential buyer searched Twitter to see what's new in localrealestate?  It would be especially effective if your tweet included a link back to your website or your listings on Facebook, etc.

I did several Twitter searches for real estate in different cities before writing this blog.  Each time a list of tweets from various agents showed up, but in my random search, I did not find one Promoted Tweet.  This advertising avenue is wide open for agents!

What are your thoughts?  Does it make sense to grab the real estate key words now and be the first on top of the list in your area?  I'm interested in your comments and thoughts regarding Promoted Tweets.

The virtual assistants at Best Agent Business maintain Twitter accounts for many agents.  Whether you would like more information regarding Twitter, other social media, or the many other services offered to real estate agents,  schedule a call with Steve Kantor, President of Best Agent Business, today.

 

Blog submitted by Beverly – Virtual Assistant, Best Agent Business

 

Graphic courtesy of Hongkiat.com

 

 

 

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21 Comments on Twitter's "Promoted Tweets" - Good Idea For Real Estate Agents?

20 Most Recent Comments Displayed Show All

SEP
14
2011
270,224 Points 13 Featured Posts Outside Blog Called Shot Master

BTW, suggested!
2:29pm • #2
1,307,936 Points 96 Featured Posts Outside Blog Hit Router Attended Rain Camp Called Shot Master

This sounds like an interesting concept.  I don't think I realized people were actually "searching" twitter. I guess I thought it was more just conversation with you and your followers...
4:06pm • #3

Steve, great articlce.  Let me begin by saying I am strongly opposed to any PPC advertising since I have never felt consumers click through with a genuine interest.  However, I'm starting to have second thoughts.  I am curious to know the costs involved and have jotted a note to check this out.  If this has some impact (like it did for Virgin) then that would be amazing!
5:21pm • #4

Good info. I just started tweeting and the way I understand it is tweets need to be conversational.  I try to respond to tweets and then send out info hoping to get responses.  I only started a couple of weeks ago, but this information may be the way to help me get out there.  Thank you!
6:47pm • #5
485,145 Points 52 Featured Posts Localism Sponsor Attended Rain Camp Called Shot Master

How exactly does one go about promoting their tweets?
7:06pm • #6
1,001,357 Points 43 Featured Posts Localism Sponsor Outside Blog Called Shot Master

I need to up my Twitter time and game--and now I'll have to add promoting my tweets.
8:10pm • #7

I <3 twitter - thanks for the great post.  Very insightful!!
8:27pm • #8
116,528 Points Called Shot Master

I see those promoted tweets on my home page, i notice big brands using them. Maybe this is a good try for real estate agents but we have to promote searching listings through twitter so we can maximize the advertising of our listings. That's what i think. Great post!
9:27pm • #9
866,303 Points 18 Featured Posts Localism Sponsor Attended Rain Camp Called Shot Master

I had know idea something like this existed.  I am going to look into further.  Thanks for the heads up.
10:20pm • #10
102,932 Points Called Shot Master

Promoted "tweets" turned me off to Twitter.... my homepage was filled with automated promotions, over and over again, and from the same Twitters.  It got annoying and then I decided it was creating stress, which I don't need, from the frustration. I didn't really care what others were doing at the moment and made another decision based on "who in hell started all this anyway?".... and was it going to have an impact on me or my business if I stopped... the answer was NO! 
11:22pm • #11
SEP
15
2011
872,624 Points 47 Featured Posts Localism Sponsor Attended Rain Camp Called Shot Master

Very interesting to know that Twitter is doing this. Thanks for sharing and glad this was Featured. It just proves that people are searching everywhere.

Sharon
12:27am • #12
2 Featured Posts

It seems that I need to spend as much time learning and implementing the latest social network promotion as I do in actually working my market.  Perhaps they go hand in hand but I'm afraid I'll get tangled in the network "black hole".   I wonder if anyone else is finding it difficult to do all these things>
12:54am • #13
375,003 Points 10 Featured Posts Outside Blog Hit Router Called Shot Master

I agree with commentor #1 a great post I need to check on the costs of these "promoted tweets"

 

Thanks - suggested
1:11am • #14
112,889 Points 1 Featured Post

Hi Steve,

 

Thanks for the informative post.  I wasn not aware of this advertising feature on Twitter.  I will have to do the searches you suggested and see what I find.

Thanks,

Laurie
6:48am • #15
975,239 Points 6 Featured Posts Outside Blog Attended Rain Camp Called Shot Master
That is really interesting. I did not know this yet but do get a big kick out of Twitter.
7:04am • #16
556,002 Points 31 Featured Posts Outside Blog Attended Rain Camp Called Shot Master
Hi Beverly Interesting post Something else I knew nothing about! Will have to check it out Phil
7:12am • #17
730,739 Points 15 Featured Posts Outside Blog Called Shot Master

Steve, this was new to me. I was not aware of promoted tweets. I will check it out. Thanks.
9:08am • #18

Another to do on my social networking to do list.  I also was unaware of promoted tweets.
9:40am • #19
762,051 Points 106 Featured Posts Outside Blog Called Shot Master
Started tweeting a couple of weeks ago. I usually direct them to a blog article I've written. I have seen my stats go up. I'll check this out but am opposed to PPC.
9:44am • #20
SEP
18
2011
150,563 Points 2 Featured Posts Outside Blog

Thanks for all the great comments, everyone. Some of you raised some things for all of us to ponder!
7:19pm • #21

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