Educate Your Prospects And Clients

Part of your job as a real estate professional is to educate your clients and prospects on every aspect of real estate. You have to assume they do not know anything about real estate, because actually most of them know very little. You may actually find yourself repeating the same thing over and over again...but this is how most people learn.

You cannot assume that your contacts are going to understand how a Realtor gets paid and that you do not get paid unless a home sells and that is the reason why you enter into a Buyer Agency contract before showing homes. They need to understand how imperative it is that they have a Mortgage Pre-Approval in place before you go and look at homes because it is not fair (to anyone) to show them homes they cannot afford. They need to be educated that it is not our job to show homes to someone that is not willing to work with us, in fact a Realtors job is to provide the absolute best service possible and it is tough to do that without the client being committed.

You must educate "Potential" clients as well. You must hold "State of the Market" educational seminars where you teach people the facts about the real estate market as it truly is, not what the Media over dramatizes for entertainment purposes. You must teach people how it is a buyers market and how interest rates are still incredible.

The moment you got your real estate license you became an Educator with the sole purpose of teaching (sales) the public all about real estate so that you have more leads than you know what to do with.