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6 Months on the Market (Ho-Hum) Then Staged -- A Portland House Becomes a Home

Reblogger Debra Landy
Home Stager with StageTwoSell LLC

This home staging job shows great staging but also the importance of great photography in marketing real estate.  Note the wide angles and how much of the room shows in each photo.

When staging homes in Elmira NY and surrounging areas we work at helping to get great after photos for the on line listings.  We can all learn from Maureen on this one.

     6 Months on the Market (Ho-Hum) Then Staged -- A Portland House Becomes a Home

You know how most vacant homes look and feel .... kind of boring and ho-hum?  After all, when there's nothing for buyers to look at except 4 walls, the floor, ceiling, etc. even little paint chips and small flaws start to seem worse than they really are.  Much of the home buying decision is made with emotions.  Buyers may say that their criteria is "X,Y &Z" but in fact when they find a house that they  connect with, their hearts start to beat a little faster, and they can't wait to see more of it.  There's an energy that homes give off to buyers, and the best way to capture it is to make the home feel inviting.

Our Portland home staging company was recently hired to stage a remodeled home that's been on the market for six months with no offers.  The house has some great features, but buyers were having a hard time making that important emotional connection to get them to the "make an offer" stage.  Here's what we did:

Buyers thought that the main living area was too small.  Staging it showed them that there's plenty of space for a variety of seating arrangements in the great room.  Here's the MLS online photo before  Portland OR home stagersportland house staging

Now the features of the room stand out ... great fireplace, hardwood floors, vaulted ceiling, big windows with views of tall trees, and buyers can "see themselves" sitting and enjoy this room with family and friends.

The kitchen photo shows a compact space -- but nothing that adds color or excitement oregon home stagershome staging Portland 97239

After staging with a few colorful items, buyers can easily imagine using this kitchen.

Without showing a usable dining area, buyers weren't sure how a table might fit in the space real estate staging portland OR

Staging shows them how they can live here -- making this house a HOME portland home staging and redesign

Before staging, buyers said the bedrooms were too small; here's a "before" photo Portland Oregon home staging expertsportland real estate staging

Staging the bedroom shows there's plenty of room for a queen bedroom suite.

Don't forget about curb appeal!  This home was a dated color & got an instant face lift with neutral paint portland oregon stagershome staging portland 97221

Sellers ~ Make sure that buyers have the chance to make an emotional connection to your home.  Call a professional home stager to make sure that your home draws buyers inside and let's them see the possibilities of living there! 

~ Your property on the market can go from a Ho-Hum House to a Home ~

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Join the Portland OR homeowners, real estate agents, builders, banks,  and investors who turn to Room Solutions Staging for help preparing homes for the market.  Our home staging clients love our service and our home staging statistics!  Our home staging services in the Portland OR metro area include consultations, staging for both vacant and lived-in homes, and interior redesign  projects.  For a free home staging proposal, please contact us @ 503-246-1800.

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Staging That Sells Portland Homes!

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Portland home stager Maureen Bray of Room Solutions Staging was
a Featured Designer for HGTV's show "My First Place"

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Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

Hi Debra ~ Thanks very much for reblogging my post -- I hope that this info is helpful to your readers!

Sep 18, 2011 04:13 PM
Mike Jones
SUNSTREET MORTGAGE, LLC (BK-0907366, NMLS 145171) - Tucson, AZ
Mike Jones NMLS 223495

Debra,

Thanks for the reblog!  Staging sure makes a difference.

Mike in Tucson

Sep 30, 2011 07:18 AM
Valerie Sagheddu
Apostle Art Home Staging & Design - Stroudsburg, PA
~Home Staging Professional, Poconos, PA

Hi DEB!!! You are so right...Maureen hit the nail on the head about the photography...soooo important!

Oct 05, 2011 01:28 PM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
Retired New Hampshire Home Stager

Maureen is one of the best!  She really knows her business.  Great reblog to inspire sellers and agents alike!

Oct 18, 2011 11:37 AM