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I'll get right to the point - Social Media can literally SUCK the life out of you, and bleed you dry!
Yes, yes... I know, everywhere you look, you're told you will be (or already are) a miserable failure unless you're some sort of online social maven - "engaging" with people online with each stroke of the keyboard. Well guess what - this is just plain wrong! And moreover, those who are pumping real estate agents (new or not) full of their fresh perspectives & spin, really need to own up to the Social Media Overload in real estate training today. It's all just too much; it really is sending many real estate agents into an abyss - ignoring the tangible foundations of their businesses.
Indeed, there ARE numerous examples of real estate agents who have done quite well with Social Media, and we can all learn from them. But taking the real estate industry as a whole, the only people getting "rich" are the ones actively over promoting their expertise, their social wares, and ultimately themselves. It's all about the money - and I don't mean the money that the poor agent in training may be earning... if they last long enough.
Now, before you cast me off as some nut - I believe 100% in engaging customers/clients by using Social Media. I've been doing it for years (as have others) - well before it was "in vogue," or even had a name. It's called Being Present, Asking Questions, Listening to the Answers, and Being Genuine & Honest while doing so. The only difference, is that today, we have a few more avenues to choose from, and there in-lies the confusion for many.
What... you mean you've never heard of me? I'm so disappointed! You haven't read my books, watched my YouTube videos, or seen my live presentations? Well, there's a good reason for this. My "Social Media" endeavors have been focused squarely on THE CUSTOMER. My one and only desire has been to "engage" with customers in a manner that clearly lets them know I am on THEIR side - period. It's that simple. It's not about me. <gasp>
So... before you set out on your journey into Social Media, research all the available venues, watch a few webinars and online videos, read a few blogs, etc. Then STOP - create an achievable action plan, and then implement it. Don't continue to watch/read/listen, etc., etc. Don't get lost in all the static, because guess what... it will always be there! There will always be someone new, someone more insightful than before, someone with the brightest idea or product for Real Estate Social Media ever - all for the low, low, bargain price of $297 by clicking that big red, green, or yellow button - then those closely-guarded, invaluable "secrets" will be yours.
In short... please don't assume that the Social Media Mavens know more about your business than you do. With few exceptions (yes, there are a few) they don't! Keep it all in perspective, and you'll do just fine.
Anthony Gilbert is a real estate agent and REALTOR® with Windermere Real Estate serving residential home buyers and sellers on Seattle's Eastside.
Thank you for visiting! I am a full-time real estate broker and REALTOR® with Windermere Real Estate, located in Bellevue, Washington. I specialize in serving clients in the Eastside Seattle communities of Bellevue, Kirkland, Issaquah, Sammamish, Fall City, North Bend, and Snoqualmie Ridge, where I reside. I look forward to assisting you with your real estate needs.
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.