Early on in my real estate career, I learned that if you do ot ask for the business, you will not get the business. Among my friends, my circle of influence, my past clients I am known as the I Love Referrals guy. I have gone through many thousands of the red I Love Referral hearts--on my just listed/just sold/ monthly sphere postcards, on the 600 desk calendars that go out every December, on just about every piece of mail that leaves my desk. The tag at the end of every email that I send--no matter to whom--is I LOVE Referrals with my contact information. It is quite fun when people walk up to me and say with a smile on their face, "I know, you love referrals". At the end of our conversation, I usually make my last comment, :Oh, and don't forget, I love referrals."
It works, it really works, since referrals are the second most important source of my business. Repeat business is primary, but referrals is right behind. At first I placed the I Love Referrals stickers on the outside of the envelope that my calendars were in, but realized very quickly that they threw that away instantly. So, now the sticker goes on the calendar so they see it all year. It is quite amazing to walk into the home of someone in my farm area when I am called for a listing appointment and see my calendar on their desk with the red sticker.
It pays to take the time and effort and very little $$$ to be consistent and remind people that you love referrals. Blogs, and emails, and all the high tech operation are important and fruitful, but 20 some years of little red hearts works as well. Oh, and by the way...
I LOVE REFERRALS
If you or someone you know is thinking about buying or selling real estate,
Choose the full time REALTOR with 21+ years experience
GerryBanister.com
248-645-1589
Comments (13)Subscribe to CommentsComment