Mr. Richard J. Kurtz gave a presentation this morning at the Prudential California Realty, "The Bixby Knolls Branch." Mr. Kurtz has been training real estate professionals since 1985. He has been promoting "The Edge" seminar in which he takes 5 top multi-million dollar producing real estate sales people into a two day seminar wherein they share their sales practices to the attendees. Some sample thoughts from the presentation this morning:
1). Marketing & Lead Generation: Take another look at what you are actively doing to create a wake in marketing. Break your marketing down into the types that you are practising.
A). Outbound Marketing. Most of the agents don't do door knocking. However; those who do it and believe in it generally do better then those who don't.
B). Inbound Marketing. Direct Response Marketing. People who don't have some type of marketing system can't get the buyers and sellers to respond to them.
2). Sellers: Communicate to sellers how to sell their home for top dollar. Offer the Sellers a Performance Guarantee.
3). Buyers: Learn how to get the best price and closing costs paid for by the seller. Educate the buyers about the biggest mistakes that buyers make in purchasing a home.
The basic thesis of Mr. Kurtz's presentation is that it is hard to reinvent the wheel when we are surrounded by so many successful realtors that are selling between 50-80 million worth of real estate a year. even in a down market. His business is selling seminars to agents that are curious to see what is working out there and who want to learn how to apply these techniques in their personal market places.
Let me just say that I believe in education and mentorships. I have seen a lot of people fail because they are not willing to listen to the raw facts about treating your business as if it is a business. As far as I'm concerned bring on the trainers because we can always learn more.