We have all been encouraged to write more Localism for the good of the community and the good for us as individuals! Our marketing is based a great deal about reaching out to the public that is looking for something we are offering. The question is, "how will they find us?" and "where will they find us?" 
Are the titles of our blogs important? You bet they are! Your title can pretty much guarantee whether you (your post) will or will not be found by google and other search engines. And even MORE IMPORTANTLY...whether it will be found by a potential Client.
How do we perfect our titles?
Think like the consumer. Place yourself in the position of the masses. It's easy. Here's an example. You are about to write a post about a local restaurant. The name of the restaurant is Eggs and More! Yes, I'm making this up but it should work. You could title your post a really clever title with humor and creativity like: Hungry For Breakfast? Stop at Eggs and More!
It's a good marketing title right? Well, not for the Internet!!
It won't be found.
Why? Because if you are a consumer and you are looking for the hours of a business or the copy of a menu or anything else to do with a local business, you will type in the name of the business first. Again, think like the consumer. If you personally were looking for this information you would type in "Eggs and More" and see what comes up. You would not type in, "I'm hungry for breakfast". (giggle)
The major trick here is to "think like the consumer" and think like google.
Google will take your first key word phrase in your title and then compare it to your key words in the article to place it. You are basically telling google just where to put it! Ah-ha...be nice!
A recent Localism Post of mine was about "Sam's Boat" in Conroe. Here is the shot from page 1 of google with the key search of Sam's Boat Conroe. It's number 9 right now and with age it should rise. Go check your localism posts and then google the name of the business or main content of your post as a consumer.
Are you there yet?
QUICK MOMENT HERE. Now, my title for this post is easily searchable even here on ActiveRain. If you need answers you would type in "Blog Titles" in our search. Guess what will come up.
Keep writing and keep practicing.
Referral Patners LLC - Murphy, TX
Thanks, Deb, for reminding me about the title cause sometimes I do forget.
Sep 22, 2011 12:56 PM
Keller Williams Realty Boise - Nampa, ID
Love these tips and so important to remember especially in this challenge!
Sep 22, 2011 12:59 PM
Brooks Prime Properties Wichita Falls Texas - Wichita Falls, TX
Krystal, thank you. It really does make a difference. I can see many where I goofed up big time!
Jill, sure does. We want them to stick on google for a nice long time. This is how we get found!
Diane, it must have been the font then! Wow, I learn something every day here. Sometimes the hard way.
Linda, I'm so glad it's readable now! Thanks for coming back by! Always good to see your pretty face!
Teral, you are NOT the only one that forgets too. A lot of times I write these posts because I discover I could be doing something much, much better!
Deborah, I love your challenge. Really. I am discovering a whole new area of blogging that I like!
Sep 22, 2011 01:19 PM
BlueCoast Realty Corporation - Hampstead, NC
Broker Realtor Stager - Greater Wilmington, NC Are
Keller Williams Realty - Flower Mound, TX
Assoc. Broker Realtor SFR Dallas Ft. Worth
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville
I suggested this post Deb. I figured this out along my blogging journey, bur Lordy I wish someone had told me from day one.
Sep 22, 2011 01:31 PM
Falcon Property Company - Colorado Springs, CO
Voted Colorado Springs Best Realtor
Of all of the things I've had the hardest time about localism, this has been it. I just did one about the local cemetery. There were SO many titles that I wanted to use. It was AWFUL for me to have to just say "Evergreen Cemetery" . . . REALLY stifles my creative juices. Great post, missy . . .
Sep 22, 2011 01:44 PM
Discovery Real Estate Ltd. - "Homes By Jones" - Airdrie, AB
Realtor (403-701-1739) Airdrie & Calgary Area Homes and Condos
Thanks Deb, I learn something everytime I read your posts. I have tried to keep increasing my Google Juiice and this info is sure to help. Keep posting please.
Bill
Sep 22, 2011 02:12 PM
RE/MAX Associates - San Antonio, TX
Your San Antonio TX Real Estate Agent!!
Terrific advice Deb! To get inside the mind of Google, one needs to get inside the mind of the consumer :)! Thanks for the tips!
Sep 22, 2011 02:23 PM
Criado Realty - San Antonio, TX
Making Real Estate Profitable
Deb, that's great advice. You know, I've been mapping out my housing report strategy which includes incorporating Localism. I've been throwing titles onto my white board.... this helps, thanks! Suggested. I guess you're feeling better??? I've been down for a couple weeks. Just hanging on by a thread and passing out in bed by 8 usually. I took today off but still tired.
Sep 22, 2011 02:41 PM
Poway,La Jolla,Del Mar,Mira Mesa,Carlsbad,Escondido,Temecula - San Diego, CA
CREIA MCI, ICC, ACI Home Inspector,San Diego
Deb, a great piece of advice! There is such power in a good title! You have us thinking!
Sep 22, 2011 03:39 PM
Results Realty - Spring, TX
Spring TX Real Estate E-Pro
Deb, Our titles do make a difference. I titled my most recent post Drought at Lake Conroe; it was simple but made my point.
Sep 22, 2011 04:05 PM
Home Jane Realty - Los Angeles, CA
Los Angeles real estate concierge services
You never get a second chance at making a first impression. Does that apply? :)
Sep 22, 2011 04:14 PM
eXp Realty, Victoria BC www.pfanntastic.com - Victoria, BC
Talk To or Text Peter 250-213-9490
Hi Deb,
Great post and not sure why you did not get it featured (yet) suggested, It is so much work to write or create great content, it would be best to use your ideas and tips to get the best bang from your efforts
Sep 22, 2011 04:33 PM
Hrisco & Associates - Roanoke, TX
Roanoke Homes for Sale - Roanoke Neighborhoods
Hi Deb, ah seems like forever since we last spoke, :0).....thank you for your kind words on my AR True Meaning post last night regarding our lab Moose....I forget that just like me, everyone is probably subscribed to a 100 or so blogs and somtimes you miss post.....no worries, and thank you again.
this is an excellent post on a very important topic, blog titles, that is the first thing I try to think of some times and then the post start rolling out....suggested, liked, etc.. thank you for trying to feature my post....
Sep 22, 2011 04:49 PM
EXP Realty, LLC - Corpus Christi, TX
See It. Experience It. Live It.
Hi Deb, thanks for the reminder. Figuring out what title to use is a challenge. Sometimes it seems like the catchy titles get more comments. Yet, Google is looking for relevant titles first. So many things to consider.
Sep 22, 2011 05:43 PM
David Tracy Real Estate - Friendswood, TX
Friendswood / Pearland / Houston Bay Area
Hi Deb! I think I need to go back and re-title some of my posts! Thanks for the tip!
Sep 22, 2011 06:27 PM
Fairway Independent Mortgage Corp Louisiana NMLS#2289 Equal Housing Lender - Leesville, LA
Military Mtg Specialist - 866-960-9115 VA FHA USDA
Deb - thanks for the tip - this is probably one of my greatest challenges - to come up with a "catchy" title - need to watch you more - you are the BEST!
Sep 23, 2011 05:48 AM
Road to Wealth, Inc. - West Palm Beach, FL
What a great post and I thought it was actually more about the content, but clearly you proved me wrong. On the 1st page of Google so quickly says a lot.
Sep 23, 2011 06:09 AM
REAL ESTATE REFERRAL NETWORK - Asheville, NC
CONTACT janeAnne365@gmail.com
Hi Deb~
Such great advice...and the question "are you there yet?"...priceless! Here's a Big SUGGEST.
Sep 25, 2011 05:57 AM
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