A recent survey was conducted by McGraw-Hill Construction and the National Assoc. of Home Builders that shows that market for green homes is increasing drastically.
Here is the major finding in their report:
- The market for green homes is expected to rise from $2 billion to up to $20 billion over the next five years.
- Standard homes are becoming increasingly green, with home owners using green products for 40 percent of their remodeling work.
- Most Americans find out about green homes through word-of-mouth, followed by television and the Internet.
- Green home owners are happy with their homes and are recommending them at rates significantly higher than recommendation levels of other industries.
- Home owners are buying green homes because they are concerned about the health of their families, as well as to reduce energy and other home operating costs.
- Education and awareness of green ranks as the most important obstacles, slightly higher even than the additional first costs associated with building green.
It is up to us as EcoBrokers to educate home buyers and sellers about the efficiency and advantages of going "green"