It was shortly after immigrating to the US. We went to Department of Motor Vehicles in the Bronx to register a car. There was a huge crowd. A Russian guy standing in line commented dirty about the black guy in front of him in line. He did it in Russian, sure that nobody else would understand. The guy in front of him turned and asked in fluent Russian «Why are you insulting me?» And it was just the beginning.
It was a very awkward moment for the guy. He did not expect a black guy to know a word of Russian, and here he was, standing in front of an angry black guy, who spoke nearly perfect fluent Russian (he studied in Moscow for 6 years to become a doctor) and who could curse in Russian like a sailor...
It was a good lesson. Never say something unless you would be comfortable to repeat it in front of a person. Or you will be sorry.
A couple of weeks ago I ran into a blog 'It Seems to Me That Maybe Pretty Much Always Means No......' (I guess it has been removed, as the link did not work when I tried)
Buyer’s fictitious and very telling name was Jac Kass. Yep, as you rightly figured, the Buyer was a Jac Kass. There were plenty of comments, as usual in the best traditions of AR they were all agreeable, and many found the name funny and appropriate.
And I could not help thinking that if that's how we think of our customers/clients, what do we expect from them? What type of attitude do we expect from those «Jac Kasses»?
How many times you run on AR into customer/client bashing in the blogs? How many times you ran on AR into customer/client bashing in comments?
Would you write about Jac Kass if you knew that your customer/client speaks Russian would read your blog?
And if they do, guess who is Jac Kass?
*Image courtesy of greeblievia Flickr.com under Creative Commons License
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