Online real estate marketing is not a coming fad or a thing of the future… It’s here & it’s NOW!
92% of buyers use the Internet to search for their homes.
Only 3% who purchased homes found them in some form of print media.
…2010 National Association of Realtors Survey of Home Buyers & Sellers
Keep in mind, while staggering, that survey is almost a year old. The percentages will most likely be a few ticks higher for Internet users & even more scant for print media for 2011!
With these facts in mind… Should you entrust the marketing & sale(?) of your largest asset to anyone who is not mastering cutting edge, technological tools and systems to stay ahead of the curve & get the job done right? Let’s rephrase that…get YOUR job done right!
Those folks are rapidly becoming the proverbial “dinosaurs” in the real estate industry. They are many & they are not only marching themselves toward extinction & irrelevance, they are unwittingly compromising the interests of those they should be protecting…their seller clients! And, the “fire” they can start about your home or condo in today’s markets? Well, they may as well be banging two stones together, trying to get a spark!
This may sound like a funny analogy, but the reality is, if you’re serious about selling your home or condo, you need to do a little homework before entrusting just anyone to market your property.
Effective real estate marketing is dynamic, it’s exciting and it’s online. Although the basic tenets of transaction brokerage haven’t changed all that much and good, sound relationships really should remain “Old School”… the tools & systems employed by the top marketing tacticians of the world evolve daily.
The bottom line is this…
When selecting & entrusting anyone with marketing, negotiating & transacting the sale of what is most likely your largest asset…
Make sure they’re a tech-savvy agent or broker!
Do a little homework & watch these VIDEOS:
"What's Most Important to Today's Sellers"
"A Few Important Questions for Sellers"
"A Few Important Questions for Buyers"
Online real estate marketing is not a coming fad… It’s not a thing of the future…
It’s HERE & it’s NOW.
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