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The mystery activity spike and the Internet detective.

By
Real Estate Broker/Owner with Richard Weisser Realty

IDX Leads for Coweta Fayette Real EstateFirst and foremost, let me state categorically that I love statistics! I spend a significant amount of time every day studying every imaginable data report!

And I am always curious when an activity anomaly presents itself, especially when it is a sudden surge that is double or even triples the average day’s tally.

It is essential that I know the reason WHY more visitors used my site. Was it the weather? Was it some kind of holiday? Did I have an unusually good SEO position on that given day?

I really need to know, because in order to duplicate success I must understand it.

Otherwise it’s just a shot in the dark!

Coweta County Fair

William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

good points Richard.  I think many of us are shooting in the dark much of the time.

Sep 26, 2011 02:17 AM
Howard and Susan Meyers
The Hudson Company Winnetka and North Shore - Winnetka, IL

Good post Richard.  Looking at statistics is one thing...interpreting them is quite another.

Sep 26, 2011 02:18 AM
TeamCHI - Complete Home Inspections, Inc.
Complete Home Inspections, Inc. - Brentwood, TN
Home Inspectons - Nashville, TN area - 615.661.029

Good morning, Richard. Understanding why is often the mystery. It might be helpful to see if you posted something that day that caused the spike...

Sep 26, 2011 02:18 AM
Dr. Paula McDonald
Beam & Branch Realty - Granbury, TX
Granbury, TX 936-203-0279

Statistics are very intriguing and can be overwhelming.  When looking at the numbers you can sometimes make yourself crazy asking the "whys".

Sep 26, 2011 02:27 AM
Richard Weisser
Richard Weisser Realty - Newnan, GA
Richard Weisser Retired Real Estate Professional

Bill...

That's why you have to keep trying! Thanks my friend.

H & S...

It isn't easy! THX

Michael...

Best I can figure it was a beautiful Saturday and people were searching while watching college football! (Based on time) Thanks my friend.

Paula...

I am afraid that I am already there! lol and thanks.

Sep 26, 2011 02:48 AM
Kristin Johnston - REALTOR®
RE/MAX Platinum - Waukesha, WI
Giving Back With Each Home Sold!

I agree with you and the commenters...always makes me think of when I was in the corporate world, I was a big believer of metrics...how many calls to get a meeting, then how many meetings to get a proposal, then to get a consultant billing...then to make my quota...

Sep 26, 2011 03:23 AM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

So have you checked out your ... of course you have.  I hate when I can't figure it out too.  You just never know sometimes though.  Once by accident I did find out a client under contract had emailed a link to my site to her relatives (about 50 of them) that spiked mine.  But it was a fluke because I found out at her house warming party where they all were telling me they "knew" me from my photo on my website she emailed to them.

Sep 26, 2011 03:26 AM
John McCormack, CRS
Albuquerque Homes Realty - Albuquerque, NM
Honesty, Integrity, Results, Experienced. HIRE Me!

Hi Richard -

I am glad to know I'm not the only one lost in space.  Thanks for the post and make it a great Monday.

Regards from The Q

Sep 26, 2011 03:45 AM
Ginny Gorman
RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate - North Kingstown, RI
Homes for Sale in Southern RI and beyond

Richard, isn't it always a mind boggling thing...well may it continue & if you figure it our please share!

Sep 26, 2011 03:55 AM
Tatyana Makarov
Century 21 All Points Realty - South Windsor, CT
Your Greater Hartford Area Realtor

Great point, Richard,

I think it also will keep you motivated!

Thank you and good luck.

Sep 26, 2011 04:44 AM
Deb Brooks
Brooks Prime Properties Wichita Falls Texas - Wichita Falls, TX

Richard...maybe it was the moon?

FEATURED

Sep 26, 2011 05:21 AM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Must have been me, I was searching your site on Saturday.  (Or all those referrals I sent over) :-)

Sep 26, 2011 06:24 AM
Bryan Robertson
Los Altos, CA

I'd look at the referral keywords to find out what searches were used to drive activity that day specifically.  If you're using Google Analytics, that information is available.

Sep 26, 2011 06:42 AM
Karen Baker
Sunset Beach and Beyond Realty - Sunset Beach, NC
Professional Help with Rapid Responses...

Richard ~ I think this sort of knowledge would drive me batty not knowing the answer or where to find out the information?? Saturday seemed to be a strange day everywhere... weather related activity on internet due to rain??

Sep 26, 2011 10:26 AM
Gail Robinson
William Raveis Real Estate - Southport, CT
CRS, GRI, e-PRO Fairfield County, CT

Richard - Were they landing on one post?  Where were the visitors coming from?  Was it a referral from another site? Here's what Hurricane Irene did to my blog...

 

Sep 26, 2011 11:27 AM
Connie Goodrich
Keller Williams Realty - McKinney, TX
CRS ABR (McKinney Realtor)Texas

Stats, I love them too.  They are the detail that gives us understanding of what is working and what is not.  Great to internalize to understand your business.  Beats guesswork and puts you on the right decision track.

Sep 26, 2011 04:13 PM
Marge Piwowarski
Phoenix AZ Horse Property - Phoenix, AZ
Phoenix AZ Horse Property, LLC

While I have no idea what caused the spike in question, we could give him another if we all visit his site tonight.

Sep 26, 2011 05:31 PM