Have you ever thought about how you feel good browsing through a full-service department store?  Mannequins are impeccably dressed with the layered look. Belt buckles are polished brass, and pants are a perfect, tailored fit.  Colors are coordinated, and everyone in the "group" has a smile as they sit motionless in a casual setting.  The price of the outfts they are wearing is usually full retail.

Selling a home parallels that department store situation. You can take the discount store approach, offering your home "as-is" at below market prices, OR "merchandise" it properly, polish the "brass" and tailor fit the decor to attract a "full retail" purchaser.

Merchandising begins with a "walk-through" of your home to uncover needed repairs and other improvements. Your Seller Agent, know the thoughts of Buyers and will be able able to make a list of items in need of attention.  Often your Seller Agent may have suggestions/availability to a Home Stager that can help you complete these suggestions and do anything else that will make the difference BEFORE showing the home to prospects.

Merchandising involves more than repairs. It sets the stage for Buyers, making them feel at home. From fresh paint to fresh flowers, mulched beds to updated lighting, every "room" inside and outside the house is "staged" for maximum buyer appeal.

Your Seller Agent will explain details such as proper lighting, furniture arrangement, rugs and the absence of pets. Complete information about the home should be displayed, along with a property profile Buyers can take with them.

Why not merchandise your home when you sell? It can bring ready Buyers, eager to pay for the image you create!

Joy

Joy Daniels, GRI, ABR, CSP, e-PRO
JOY DANIELS REAL ESTATE GROUP, LTD
2793 Old Post Road, Suite 200
Harrisburg, PA  17110

(717) 695-3177  office - Call TODAY and let me help you find your dream home!

www.joydaniels.com

Joy@JoyDaniels.com - Email TODAY and let me help you find your dream home!

What is your home worth?  Find out at MLS Market Snapshot

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Post is included in group: "Whacked"!!!
Post is included in group: Advice for Sellers
Post is included in group: Learn to be a Top Producing Listing Agent
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28 Comments on GO SHOPPING!

20 Most Recent Comments Displayed Show All

OCT
28
864,691 Points 18 Featured Posts Localism Sponsor Attended Rain Camp Called Shot Master

A great analogy and it is important for sellers to understand what is needed to make sure their home is the one the buyer wants to purchase.
6:46pm • #9
4 Featured Posts

What a wonderfully written post!  l love the shopping analogy.  What a delight to read!  Would make a great marketing material for a listing packet!
6:55pm • #10
630,902 Points 5 Featured Posts Localism Sponsor Outside Blog Called Shot Master

First impressions are very important. A buyer will always look more closely at a home that is ready for sale rather then one that is not.

Great featured blog.
7:20pm • #11
476,566 Points 11 Featured Posts Outside Blog Called Shot Master
You are welcome Ginger. Thanks for your support. :) I don't understand sellers who claim they want to sell but when asked to "metchandize" their home, they won't do it. Any suggestions that you may have to offer Joan, will be greatly appreciated! Thank you Lynn. If you do use the analogy with your sellers please let me know how it works.
7:24pm • #12
428,099 Points 23 Featured Posts Outside Blog Called Shot Master

It's true!  You see those great put-together outfits on the mannequin and think "I want that!"  The same holds true for a house!
7:32pm • #13
476,566 Points 11 Featured Posts Outside Blog Called Shot Master
You are right Carl...another thing I think is an important part getting ready is a pre-inspection.
7:33pm • #14
476,566 Points 11 Featured Posts Outside Blog Called Shot Master
My philosophy exactly Christine. . . The mannequins will either create desire or make me keep looking!
7:35pm • #15
759,094 Points 105 Featured Posts Outside Blog Called Shot Master

Joy, if sellers didn't understand the purpose of staging a home, they do now. You've used a connection sellers can relate to. Very nicely done.
9:03pm • #16
135,640 Points Outside Blog
This is a good metaphor, well staged department stores certainly make you consider purchasing things you don't entirely need.
9:45pm • #17
879,394 Points 10 Featured Posts Attended Rain Camp Called Shot Master

Joy, I love your interesting comparison! And yes, we are about to reach SHOPPING DAY of the year...so GO SHOPPING!
9:46pm • #18
OCT
29
Er This is a good metaphor
12:54am • #19
158,047 Points 2 Featured Posts Outside Blog

Congrats on the future!

Yep, i agree 100%! there are shoppers who don't mind Ross or wait for huge sales in more high end stores, yet there are shoppers who will visit only Newman Marcus. SameO with house-shoppers:)

 

Check this out:

''According to Bundle.com, many savvy fashionistas prefer to pick up designer-inspired items at lower-priced retailers like H&M and Zara, while others will spend up to $10,000 for an Oscar de la Renta cocktail dress. In fact, luxury retailers have struggled little compared to less expensive retailers because the wealthiest Americans have been largely unaffected by higher food and gas prices''

Same with housing, don't you agree?
1:56am • #20
543,167 Points 119 Featured Posts Called Shot Master
Jaoy. One of my buddies asked when she would get to enjoy her home and I told her never. Once it was a product, a piece to be merchandized, then she should keep it in show home condition. Enjoy is for her new home.
3:30am • #21
1,450,994 Points 46 Featured Posts Outside Blog Called Shot Master

Congratulations on a well deserved featured post. I will share it with sellers.
4:14am • #22
347,507 Points 29 Featured Posts Outside Blog Called Shot Master

Good morning Joy - great analogy. Stores don't just throw their wares in random piles and hope for the best, neither should homeowners.
5:33am • #23
729,231 Points 15 Featured Posts Outside Blog Called Shot Master

Joy, this is a great example where merchandising works and can apply to the real estate industry.
6:17am • #24
476,566 Points 11 Featured Posts Outside Blog Called Shot Master

Thank you Tammie, Kevin & Praful for your feedback last night - I had already checked out for the night with Hurricane Sandy on our backs. . . But it looks like we all agree- staging makes a home more desireable!
8:00am • #25
476,566 Points 11 Featured Posts Outside Blog Called Shot Master

Thank you Jack, Gita and Michael, I hope you are both able to relate and use the analogy! :)

 

I appreciate appreciate your including the link and adding that to my post Inna.  I do see that "Well Merchanized" homes that appear to be for the "wealthy" even if in a lower price range do better than homes that thrown together (thanks Wayne and Jean! #24) will ever fare!

I like your analogy too Valerie - thank you!

   
8:05am • #26
265,424 Points 8 Featured Posts Called Shot Master

Awww .. this is an Awesome Catchy Title!!!   Loving the analogy!   pippa
9:00am • #27
476,566 Points 11 Featured Posts Outside Blog Called Shot Master

Thanks Pippa - I guess you must like shopping like I do too! :)
9:06am • #28

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