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6 Reasons to Use #Hashtags in Your Tweets

By
Services for Real Estate Pros with RealSupport Inc.

As a real estate agent, it is extremely important that you utilize octothorpes in your everyday social marketing efforts.

Wait – do you not know what an octothorpe is? No worries! Unless you’re appearing on an episode of Jeopardy, this is probably something you will never have to know. But so you will have a new fact to tell your friends, an octothorpe is a geekier title for a number symbol or hashtag, which are keywords or buzz words in tweets, marked by the “#” symbol in front of it. Hashtags are used to help categorize tweets and to help you find similar tweets on a specific topic or idea.

Many of you may already be using hashtags in your day-to-day tweets, but may not be aware of their true potential. Luckily, your real estate virtual assistants are up to date on everything new and cool (or old and still useful) in social media. Here are some reasons why hashtags are beneficial and worthwhile to building your online presence

1. In this day and age we are all guilty of skimming instead of actually reading something in its entirety. This is why hashtags are important when using Twitter. Using hashtags allows people to get the gist of what your tweet is all about with just a quick glance. With the use of hashtags, you will be able to better categorize your tweets and help people find other tweets on the same topic.

2. Hashtags will help your tweets start a trend. Whether you have just a few followers or thousands, there is always a possibility that your tag will blow up and start a conversation of many tweets.

3. The use of hashtags makes your tweets easier to find and increases the chance of your tweets getting picked up by social media tools such as Tweet Adder and Tweet Big. This will lead to more hits and eventually more followers.

4. When using social media outlets such as Facebook and Twitter, you may find that you don’t always have something interesting or engaging to post about. Don’t worry; hashtags can beef up your tweets to give them a spark of flare and curiosity. A Hashtag will take boring, plain text and turn it into something that offers interactivity, which is what social media is all about.

5. Hashtags give you the chance to be original. Of course it’s never wrong to reuse hashtags you see popping up all over Twitter. But when you have the opportunity to tweet about something that is specifically about you, your business, or just something general you want to share, creating your own hashtag will boost your online presence.

6. You can track your hashtags. Thanks to websites like hashtracking.com, you can gauge the popularity of your tweets to track how many impressions they receive, who they are reaching and how well a certain tagged tweet is doing.

So now that you know all the benefits of using hashtags, get out there and start tagging! If you ever have any questions on how to better utilize hashtags or any other aspect of social media, your real estate virtual assistant is here to help!

Have an awesome day!

Lauren Wille
Marketing Coordinator

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