Selling Your Connecticut Home?  Check Out Your Competition!

When you are preparing your house for the market, you and your real estate agent will be sure to check out the competition.  This is important for setting the asking price, but you also want to be sure your house looks as good as - if not better than - similar houses in the area. 

This is easy to do on the MLS.  Are the competing homes' kitchens cluttered or updated?  Is yours?  Do the family rooms appear spacious and appealing to the target buyer?  Does yours?  Are the master bedrooms restful and luxurious?  Is yours?

In this case study, both houses are the same age, on the same street - just across the way from each other in an upscale Connecticut golf community.  At the time of the Subject house's listing, the competition had already been on the market for three months.  Online, it appeared neat and spacious.  The Subject house had a lot of work to do. 

Subject House:  1 DOM; $594.5 - 5 BR/3 Ba; 3400 sf (w/finished lower level not included)

Competition:  91 DOM; $579.9 - 4 BR/2.5Ba  3400 sf

Nestings Home Staging performed four hours of hands-on Staging, and the sellers completed the rest of the work following the instructions we gave them.  Here are the results.

Note:  The Before photos of the Subject house are mine.  The After and Competition photos are as seen on the MLS.

Nestings Home Staging Connecticut

 

Nestings Home Staging Connecticut

Nestings Home Staging Connecticut

The listing agent informed me the Subject house sold in 50 days.  (The competition was pulled off the market; I don't know when or why - but it had been on the market for 90 days at the time of our listing.) 

How does your house compare to the competition?  Call a professional Home Stager to be sure your house truly stands out from the competition!

Selling Your Connecticut Home?  Check Out Your Competition!

 

Nestings Home Staging CT Fairfield CountyJulia Vigneron Maher, Nestings Home Staging & Model Home Design:  Award-Winning Staging for Model, Vacant and Occupied Homes in Fairfield County, CT (including Fairfield, Southport, Westport, Trumbull, Monroe, Newtown, Stratford, Easton, Weston, Wilton, Norwalk, Darien, Stamford, Greenwich) and Connecticut.

On Time, On Budget and On Target!

Call today and sell your house faster:

203.257.7395

nestings@snet.net

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14 Comments on Selling Your Connecticut Home? Check Out Your Competition!

DEC
17
2011
131,928 Points Outside Blog Attended Rain Camp

Julia ~ Great post!  When the property is priced right, it's all about shining above the competition.  Home Staging will make that happen and shorten the days on the market.
4:45pm • #1
794,263 Points 38 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Great comparison...you can't always find good comparables so closely matched.  That's a huge difference in DOM!! 
5:49pm • #2
259,300 Points 5 Featured Posts Outside Blog Called Shot Master

Hi Julia-what a great post.  I ALWAYS INSIST, that my clients check out the competition-homes on the market along with theirs that buyers are bound to look at - thank you for reminding us that it's about being "Best In Class".
5:53pm • #3
477,925 Points 16 Featured Posts Outside Blog Called Shot Master

Julia, I am always telling my clients to check out the competition. They really have to understand they are competing. In one area, there could be the exact same model for sale a few streets over.
8:12pm • #4
231,109 Points 2 Featured Posts Attended Rain Camp Called Shot Master

Julie, good to see you back. Great demonstration and very good point. Make sure your competition helps sell your house ~ not you help them.
10:19pm • #5
DEC
18
2011
235,736 Points 10 Featured Posts Called Shot Master

Hi Julia--nice to have you back in the Rain. You have been missed.  This is a great post and really makes the point about great home staging.  When you are in subdivision of homes it really pays to be heads about the competition. 
2:13am • #6
585,437 Points 37 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Excellent idea Julie to compare staged vs unstaged statistics and photos. Nothing explains it better to homeowners!
5:45am • #7
289,090 Points 7 Featured Posts Attended Rain Camp Called Shot Master

Hi Barb - The Subject house did sell quickly, but the Comp really looked pretty good...I guess I hypnotized the Buyers - LOL!

Sharon & Janice:  It's also important to check Comps in condos.

"Best in Class" - that's it, Joanna!

Nice twist, Anna!

Thanks, Janet & Maureen. 
10:18am • #8
DEC
19
2011
348,054 Points 8 Featured Posts Attended Rain Camp Called Shot Master

Julie, love how you showed the different photos in this blog post.  I find it almost incredible that seller's don't automatically do this but I guess I (we) think differently than many.  Bookmarking and keeping this in mind for a future newsletter, thanks!
12:18pm • #9
119,268 Points Outside Blog

Julie nice to hear from you once again.  Love the post and wishing you great success in 2012!
5:37pm • #10
411,200 Points 12 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Julie - This is a great case study!  The fact that the homes were so close in location, and comparable in size really makes one sit up and take note.  Staging works, and here's the proof!  Great job.
9:16pm • #11
DEC
20
2011
289,090 Points 7 Featured Posts Attended Rain Camp Called Shot Master

Feel free to borrow, Ginger!

And to you, too, Wendy!

Same builder, similar finishes, etc., Sally

Happy Hollies to All!
9:02am • #12
DEC
24
2011
482,316 Points 15 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Julia -- Just stopping by to wish you a Merry Christmas.  May peace, joy, hope and love be the gifts you receive and may they be the gifts you bestow to others this Christmas.
12:14pm • #13
231,109 Points 2 Featured Posts Attended Rain Camp Called Shot Master

Julie, wishing you and your family a very happy Holiday Season!
11:44pm • #14


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Julia Maher, Connecticut Home Stager Staging Fairfield & New Haven Counties (Nestings: Connecticut Home Staging and Model Homes) Rainmaker_large

Julia Maher, Connecticut Home Stager Staging Fairfield & New Haven Counties

Fairfield, CT

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Nestings: Connecticut Home Staging and Model Homes

Address: nestings@snet.net

Office Phone: (203) 257-7395

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