The Closing Is Never Successful Until It Is Put To The Final Test

So do you think your closing was a success? Well, a closing is never a success if it is not put to the final test.

What do I mean? I'm not referring to the final docs being sign at the closing table or  your commission check was delivered. What I am referring to is a happy buyer AND seller, not a happy buyer OR seller.

There is a misconception that if only one side or the side you are representing is happy with the outcome, the closing and sale is a success. No, you are only looking at one part of the puzzle. The closing is not successful unless both sides and ALL parties are completely happy. Of course, you will have parties that are just not happy if they are happy and/or satisfied with anything or anyone. Some are just grouchy for the sake of bad habits. But when you look at the nuts and bolts of your process, did you do all that you can to ensure complete satisfaction?

Take the time to survey each side of the transaction. A survey should be sent to your seller/buyer, the listing/buyer agent, title/escrow, lender and the other major players of the list-to-close process.

Pertinent information regarding your entire process will allow all parties in the transaction to measure your services on a scale of strongly agree to strongly disagree. Take the time to evaluate your pre-listing, listing, marketing, showing setup, closing, and after closing process. Also rate your team, office, and individual performance. Understand how your communication or lack of affect your client and the other transaction player's desire to refer you to others with a thumbs up or cast you to the thumbs down pile of agents and brokers that lack the desire to "WOW".

Did you pass the Final Test?