Easter-egg-bloggingWhen it comes to readership on your real estate blog, Visitors are not nearly as important as Subscribers.

A subscriber is someone who recognizes the need to be notified as new content published to your real estate blog. 

Traffic to your site that is generated by search engines and inbound links certainly has its value, but a returning visitor that is already convinced that they are impressed with your message, is a relationship.

Getting a visitor to make the decision to subscribe does not always happen in the context of the message of the blog’s articles.  Often, your message is not unique, and it takes more than the article itself to convert visitors to subscribers.

Introducing the Blogging Easter Egg.

The Blogging Easter Egg is a hidden reward that adds extra dimension to the article.  The dimension can be something such as humor, entertainment, innuendo, incentive, support or reference.

A little history…

The origin of the term Easter Egg is said to have come from an actual Easter Egg Hunt that took place on the set of the cult favorite movie, Rocky Horror Picture Show.  Some of the eggs were left on the sets, and as a result, appeared in a few of the scenes.

Virtual Easter Eggs are hidden messages or treasures found in books, movies, video games, programs, songs, CDs, DVDs and now blogs and websites.

The intended effect of Easter Egging is to engage your audience to look beyond the obvious. 

 

TO CONTINUE READING THIS ARTICLE AND LEARN ABOUT EASTER EGGING IN YOUR BLOGS,
VISIT THE ORIGINAL ARTICLE AT THE REAL ESTATE TOMATO:

The Art of Easter Egging To Gain Subscribers to Your Real Estate Blog

 

 
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9 Comments on The Art of Easter Egging To Gain Subscribers to Your Real Estate Blog

OCT
28
2007
Well, I went on the "Easter Egg hunt" and followed the link and found the reward in the article's content.  Interesting idea, and it presents a fun challenge to leave the EE or prize for the reader.  Thank you RE Tomato! 
10:48pm • #1
520,678 Points 229 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master
Okay, I'll just 'HOP' on over to the Tomato Patch and steal some ripe veggies!!!
11:43pm • #2
OCT
29
2007
712,458 Points 118 Featured Posts Localism Sponsor Outside Blog Called Shot Master
I'm a subscriber to your blog.  But how does the search engine know about that relationship?  I don't have an RSS feed.  Am I helping you anyhow/
1:45am • #3
233,739 Points 32 Featured Posts Outside Blog

Mike,

I don't know that the SE's recognize the relationship created by feed subscriptions.  But I am glad to have you on team! 
1:48am • #4
298,603 Points 49 Featured Posts Outside Blog
I really enjoyed this part of the article.  =)  I'm following Rich's hop (but I promise not to steal any veggies)
4:41am • #5
APR
21
2008

But the easter egg doesn't seem to be making use of the rollover text for SEO purposes.  Am I correct?

4:04am • #6
233,739 Points 32 Featured Posts Outside Blog
Not a huge weight, for sure.  But it is in the HTML, so it will be picked up.  Much like the titles of a picture are what have it pulled in the Google Image search.
1:30pm • #7
APR
23
2008
 Had read this as an assignment for my Tomato class, great article to read twice to get the full effect!
8:28pm • #8
JUL
22
2008
170,555 Points 2 Featured Posts

Another article worthy of reading.  I am still not exactly sure how things work in the SEO world, but the more I read, and the more I interact, the more I learn.
2:29am • #9

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