Dagwood Sandwich Ohio DeliA home seller plying buyers with booze?  "Home Seller offers $1000 in Booze to  Buyers"

Booze and food? 

Hmmmmm  home buyer incentives 
The home or the incentive is not in Central Ohio...  The headline of the MSNBC article is "home seller offers $1000 in booze to buyers"  but the last paragraph says:

"It’s become kind of a talking point," according to the general manager at the nearby establishment, "As far as whether it’s going to work I don’t know. The rallying point seems to be actually how to spend the $1,000s. The best idea I’ve heard is a family of four coming in once or twice a month, enjoying a meal and going on their way."

The family of four selling the townhouse in a Chicago suburb is offering an incentive to the buyers of their home a $1000 tab at a nearby dining and drinking establishment.  It's a neighborhood place, it's called "Grandpa's Place."  If you were selling your home is there a neighborhood place you would want to work with to increase showings of your home?  A restaurant or bar nearby that you would work with?

The Glenview Illinois home seller seems to believe showings have picked up.  The article says: 

“Before the promotion we had two showings in seven weeks," The article goes on, "Since the promotion, ... we’ve had nine. It used to be that sellers would make cookies for buyers to show them that they were good. Now the onus is on the seller to sweeten the deal.”

Central Ohio incentives - home selling

I remember about 2007, 2008 Central Ohio home sellers using Michigan game tickets as an incentive to get their homes sold. Not every home seller in Central Ohio is a season ticket holder.  Does the Ohio State - Michigan game even have that kind of draw in 2011? 

Central Ohio neighborhoods

A neighborhood place...

It's good for the business,  "Grandpa's Place"; is promoting the neighborhood home for sale.  It sounds as if there are a number of homes for sale in their neighborhood. 

Are incentives to increase traffic a good idea?   

In my opinion no one is going to buy your place because of a $1000 tab at a nearby Central Ohio restaurant (or bar.) Will more people see your home if you stand out from the competition in some way?    Maybe.

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Photo Credit: That is the world famous Ohio Deli Dagwood Sandwich, in Columbus, Ohio.  The photo Dagwood Sandwich Ohio Deli is part of Sam Howzit's Flicker photostream.  The photo is licensed with a Creative Commons license which allows me to share it here.  He reports he ate 3/4 of the sandwich.  Looks like a Coke in the photo... no booze....

 

 

 

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This post has been included in Ohio Real Estate News

11 Comments on Home seller offers buyers booze...

OCT
01
2011
434,215 Points 2 Featured Posts Localism Sponsor Hit Router Called Shot Master

Maureen,

I have an extensive marketing background, and this is a classic marketing move. Here's the advantages:

1. Attention. Everyone's talking about it. Even we are!

2. The local restaurant is sporting the listing!

3. They probably struck a deal with the restaurant so that they aren't spending the full $1,000.

4. It is an incentive that might actually sell the house. If a family is undecided between this house or another, this could be the tipping point.

5. It's fun! Marketing has come a long way in recognizing that people like something new and interesting to talk about. That's why gorilla marketing works.
3:45pm • #1
1,360,746 Points 93 Featured Posts Localism Sponsor Outside Blog Called Shot Master

sporting?  supporting? 

I think it's a good idea if showings are slow. 

3:52pm • #2
476,842 Points 35 Featured Posts Called Shot Master

Even before now, I heard about this house. So it's working. Everyone is talking about it.
3:54pm • #3
434,215 Points 2 Featured Posts Localism Sponsor Hit Router Called Shot Master

What I mean by "sporting" is the restaurant owners and staff are probably talking about it to clientele, and they probably have marketing materials up in the establishment. Heck, they may even be advertising with local papers and such with the incentive.
3:57pm • #4
1,360,746 Points 93 Featured Posts Localism Sponsor Outside Blog Called Shot Master

Thanks Debbie...  It sets them apart.  I remember cars as incentive in previous years, more on luxury homes. Our average sale price is less than 1/2 the price of the Chicago area townhouse....

Thanks Garrigus Real Estate. 
6:20pm • #5
708,228 Points 47 Featured Posts Localism Sponsor Outside Blog Called Shot Master

Maureen, I have seen the Car incentives a few times in my neighborhood....but this is more effective in my humble opinion:)
7:34pm • #6
OCT
02
2011
298,603 Points 49 Featured Posts Outside Blog

Good morning Maureen. Happy Sunday to you!

I read about this the other day and I'm with Garrigus!  It's creative and may just be the deciding factor, all other things being equal.  It certainly can't hurt.  
7:36am • #7
412,317 Points 15 Featured Posts Outside Blog Called Shot Master

I have seen all types of incentives in my career, and most times it is not the deciding factor for the buyer, but it does generate activity.
9:40am • #8
1,360,746 Points 93 Featured Posts Localism Sponsor Outside Blog Called Shot Master

 

generating traffic with real buyers is all that's important... 

1:23pm • #9
OCT
04
2011
620,151 Points 97 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Well...one must admit it's different and a little thinking outside of the box can generate lots of traffic.  Now, it's doubtful that the $1000 worth of food and booze will be the selling point of the home...but it might be a nice incentive for the buyer who actually ends up buying...or perhaps they'll negotiate the $1000 into something else.  Interesting :)!
7:15pm • #10
OCT
05
2011
1,360,746 Points 93 Featured Posts Localism Sponsor Outside Blog Called Shot Master

That is the beauty of it.  It is just getting them more showings.  It does not muck up an appraisal.

In an area of very similar properties... guessing townhouses in this Chicago suburb would not have a lot of differentiation it gets YOU the showings over the competition.  Like lots of our neighborhoods. Lots of the same.  Be sure the real buyers see your home.  Use the local market to sell your home, people are talking about how they would spend the incentive. 

4:21am • #11


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