In an earlier post, I shared some verbiage to use when knocking on the doors of distressed homeowners. There was a comment that in many cases, obviously there will be nobody home, or they will not come to the door. In these cases, you shouldn’t move on to the next door and squander the opportunity to put a message in front of Mr. and Mrs. Jones when they come home. Although some REALTORS will leave a door hanger on the door, many homeowner’s will discard it before bothering to read it. They’ll just assume it’s a Domino’s pizza ad.
Want to make more impact and practically guarantee that the homeowner sees your material? Consider placing your material in an Express Envelope in the storm door.
One subscriber to our pre foreclosure data makes more of an impact by dropping off the express envelope first, without trying to make contact with the homeowner first – he just wants to get his message of hope and solutions in front of the distressed homeowner as a starting point. After waiting a few days, he’ll then go out to knock on the homeowner’s door and explain that he offers compassionate and ethical solutions to problems with real estate loans. Having already read his material, the homeowner already knows of the REALTOR so they are more receptive to the visit. The express envelope, which has an extremely high open rate, piques the homeowner’s interest and “greases the skids” for a face to face meet and greet.