Groups are smaller communities within the larger ActiveRain. Join groups created by others. or start your own and
get others to join
This is the place to view the past and present contests put on by ActiveRain and its members. Everyone can join the
group and help encourage each other. Current contest will be highlighted posts so it's easy for you all to see. Let it
Curious as to what others in your profession think about a certain product or tool?
AR's community takes the time to leave honest and transparent reviews of their experiences
so you can be a bit wiser about your purchase.
Broken down by categories and subcategories for easy finds
Get an unfiltered look at what real users are saying
Leave a review yourself for others to benefit from
Add new products as you use them and gain points for doing so
ActiveRain University (ARU) provides free on-line training. We coach, consult and support real estate professionals about real estate trends, technology and social media.
ARU Calendar provides class types and registration links
Watch short tutorials on updating your photo, inserting a hyperlink and much more
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Find answers to most FAQ's
Whatever it is you're into and wherever you are, AR surely has a group for you to join.
Brand, off the wall, specific subject matters…whatever it is you're looking for.
Each time you write a post you can syndicate your post to 5 groups.
And if by chance you don't find what you're looking for, start a new group today!
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Search by location or type
Feel free to start your own group
Find some that are close to home and close to heart
Each month AR runs numerous contests as a way for our members to engage in activities
that will boost their business and increase their visibility in the community and beyond.
Earn points by partaking in these contest and climb the leaderboard
Do what's good for you and your business by participating
If you have an idea for a contest, just let us know
Stay motivated and on track with new contests popping up each month
Ask a Real Estate Question
Here's another avenue for you to build relationships with others. Share your expertise with someone searching for answers.
Play the teacher role and help someone out today
Your Homepage will alert you of new questions in your state
A wonderful way to open a door to a possible new client
Ask a question yourself to get help
These state pages or hyper-local pages provide content directly related to a specific geographical location.
State, County, City and Neighborhood pages make it easy for consumers to find what they're looking for.
Post your listings, school information, local events, market reports and more
Consumers peruse these pages for information
Farm your niche market and cover all the happenings in your neighborhood
Good real estate marketing has clear call to action - it tells the prospect what to do next and creates the sense of urgency to act NOW. This can be pick up the phone, fill out a response card, go to a website, etc. While the call to action is often overlooked, it is critical because the only objective to your marketing is to get someone to respond, period. In this post, I'll focus on marketing to distressed homeowners, although these principles can be applied to other audiences, be it a prospective homeowner, a FSBO, expired listing, etc.
The most desirable result of your marketing to distressed homeowners would be the homeowner calls you to list their home, but we all know it's not that easy! There may be people that want to pick up the phone to call and they genuinely need the services of a distressed property expert, but they are just not quite ready yet. They are on the emotional rollercoaster of shame, embaressment and panick, and they don't want to warm up immediately to a stranger, especially when the entire media has been telling them that if someone offers foreclosure avoidance help, it's probably a scam or a vulture looking to swoop in and profit from their misery.
To overcome this mistrust, experiment with some different calls to action. "Pick up the phone and call me" will not work with a great number of leery homeowners that don't want to divulge their problems, much less to someone they don't know from a can of paint. However, those homeowners that would not ordinarily pick up the phone might respond to getting a free report. Some possible report titles:
A checklist of steps you can do when you receive a certified letter from your lender...
Five things you should never do if you fall behind on your mortgage...
How to stop annoying collection calls using the Fair Debt Collection Practices Act...
At this point the homeowner isn't thinking, "I want to list my home with this agent". They are merely thinking, "I just lost my job and am falling behind on my house payment - I don't want to make those five mistakes", or they are thinking, "I am bombarded with calls from collectors, it would be great to have some piece and quiet". Now, the conversation begins.
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.