Groups are smaller communities within the larger ActiveRain. Join groups created by others. or start your own and
get others to join
This is the place to view the past and present contests put on by ActiveRain and its members. Everyone can join the
group and help encourage each other. Current contest will be highlighted posts so it's easy for you all to see. Let it
Curious as to what others in your profession think about a certain product or tool?
AR's community takes the time to leave honest and transparent reviews of their experiences
so you can be a bit wiser about your purchase.
Broken down by categories and subcategories for easy finds
Get an unfiltered look at what real users are saying
Leave a review yourself for others to benefit from
Add new products as you use them and gain points for doing so
ActiveRain University (ARU) provides free on-line training. We coach, consult and support real estate professionals about real estate trends, technology and social media.
ARU Calendar provides class types and registration links
Watch short tutorials on updating your photo, inserting a hyperlink and much more
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Find answers to most FAQ's
Whatever it is you're into and wherever you are, AR surely has a group for you to join.
Brand, off the wall, specific subject matters…whatever it is you're looking for.
Each time you write a post you can syndicate your post to 5 groups.
And if by chance you don't find what you're looking for, start a new group today!
Get your content in front of more eyes
Search by location or type
Feel free to start your own group
Find some that are close to home and close to heart
Each month AR runs numerous contests as a way for our members to engage in activities
that will boost their business and increase their visibility in the community and beyond.
Earn points by partaking in these contest and climb the leaderboard
Do what's good for you and your business by participating
If you have an idea for a contest, just let us know
Stay motivated and on track with new contests popping up each month
Ask a Real Estate Question
Here's another avenue for you to build relationships with others. Share your expertise with someone searching for answers.
Play the teacher role and help someone out today
Your Homepage will alert you of new questions in your state
A wonderful way to open a door to a possible new client
Ask a question yourself to get help
These state pages or hyper-local pages provide content directly related to a specific geographical location.
State, County, City and Neighborhood pages make it easy for consumers to find what they're looking for.
Post your listings, school information, local events, market reports and more
Consumers peruse these pages for information
Farm your niche market and cover all the happenings in your neighborhood
When getting your message of hope and solutions out to distressed homeowners, there is no “silver bullet”, no lone marketing vehicle, that is superior. In our view, you should be “in the face” of those struggling homeowners through as many touch points, and in as many channels as possible. I'm a firm believer in the omnipresence of marketing.
Both e-mail and direct mail can work together to create synergy. In other words, one plus one isn’t two. It’s four.
According to an informative white paper by the USPS,
“Mail vs. inbox… the ultimate boxing match, right? Well seasoned marketers know it’s not about choosing sides. By integrating both mail and the internet into your media mix, you can command the attention of your audience where they live, work, and play.”
It goes on to say,
“e-mail complements rather than competes with mail as a means of reaching your audience and compelling them to respond. Blending the distinct flavors of both into one powerful marketing stragedy will help you achieve high-impact results… even shake things up.”
At least one person has pointed out the bias in this report. Sure, the Postal Service is trying to grow their postage revenue as more and more business is transacted on the Internet. But focus on the message, not the messenger, and the message makes perfect sense.It seems that the pdf file no longer exists on the USPS server, but a graphics company has a verbatim copy of the formerly published report on this page.
While our pre foreclosure data does not contain e-mail addresses because of legal and privacy concerns, you can use direct mail to send the recipient to a landing page where you can capture the e-mail address of the homeowner.
Using this opt in e-mail list, you can then put the distressed homeowner into a “drip” e-mail campaign where they receive regular, pre orchestrated e-mails over a sustained period. The idea is to “warm” the lead until they take the desired course of action – list their home with you.
If you take this principle of synergy further, you tease the homeowner by e-mailing a report with the four things that the homeowner should never do if they fall behind on a mortgage payment, and what’s the fifth, most important thing, they shouldn’t do if foreclosure is nearing? They can check their mailbox for that jewel, because you are mailing it to them.
If you have another, second report, say, “how to stop harassing collection calls”, or “what to do if you get a certified letter from your lender”, you can mail out the report summary with a link to more details, and on the eve of mailing the report, send an e-mail to the homeowner telling them to expect the mail piece to arrive in the next day or two. The possibilities when combining direct mail and e-mail are left only to your imagination.
The point is, you can harness the power of both direct mail and e-mail to produce greater results than when used together. Till next time, A-B-C … Always Be Closing!
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.