The info below is from a recent RISMedia article that the Active Rain community can relate to.  NP Dodge has been able to communicate and relate to agents and brokers locally and nationally by sharing our thoughts and posting what we are up to here on the Active Rain blog.  We feel it is one more thing that sets us apart from our local competition.  Does anyone want to weigh in with a comment on this one?

RISMedia Article About Web 2.1

I mean it's fun and all, but does it justify the time and the effort? Is it not just another form of marketing, another one of many marketing tools in the Realtor toolbox? And if it is, is that wrong?

Probably not, that's why blogging works so well with social networking.

But I am not here to chit-chat to my co-workers, or debate with other agents across the country about "yesterday's news" either. But when you consider that these "social" networks are also moving more towards becoming "business networks" as they become a platform to share real estate know-how and expertise - well now the value potential starts to increase.

Incorporate into that a wiki with quality real estate research and information and Web 2.1 has introduced the real estate industry to a new platform to share thoughts (blogging), talk about a need or problem (networking) and obtain valuable information (wiki) - probably without any real hard cost - all this anywhere, anytime.