When preparing a home for sale in Oregon, it's important to remember that details make a huge impact to potential buyers. Taking the time to enter the market with the best presentation possible can yield great results.  What has happened lately for some of our clients has blown us away -- full price offers within days of listing!

The last three houses we staged in Corvallis have moved so quickly -- all had offers within days. Their secret -- attention to every detail.

Clean - white glove clean - from pressure washing to windows washed

Maintained - Completing those deferred maintenance items helps buyers see the home as "their perfect home" instead of a "to do project".

Professionally Staged - Some of these properties had been on the market for months.  As one of the sellers noted (whose home has been on the market occupied and then vacant before we provided professional staging):  "I can't help but think that the staging had a huge effect on the buyers' opinions as they toured the house.  And the fact that we got a full price offer only 6 days after staging certainly implies a job well done!!"

Professionally Photographed - All too often we see our staging work not photographed to it's best advantage.  We work with many many real estate agents and most of them are excellent marketers and negotiators -- not photographers.  We have professional camera equipment, but our photos do not compare to the work of an expert real estate photographer.  With 94% of home buyers looking first on the internet at homes - staging and photos really count!

Most home sellers and real estate agents would think this room looked good enough when listing their Oregon home.

Our clients knew they needed to be looking fabulous to attract a good offer.

The well used (and small scale) blue sofa set went to the family room along with the artwork that didn't give a contemporary feel.

 

Professional photography makes the details really pop!

 

 

 

 

 

This kitchen had beautiful cabinets, granite and was spacious and light.

 

 

But without professional staging and photography - really didn't say "WOW"!

 

 

 

 

 

Like it does in this after photo!

 

 

 

This dining room went from bland and boring . . .

 

 

 

 

 

To an inspired setting -- showing potential of shared meals and memories.

 

 

 

Looking to have your home stand out in a shaky market?

It takes a team of top notch professionals.  We are pleased to offer our clients great contractors, landscapers and cleaning professionals to help prepare their home for sale with ease and at an affordable cost.  We sincerely appreciate Brian Corcoran of HD Open House Photography for making our staging work look beautiful in photos!

Before you list your home with a real estate agent make sure it is ready to stand out and be ready for that quick and good offer!

Don’t know where to start?   Creative Concepts-Home Staging and Contracting has the expertise to showcase your home’s full potential, stretch your budget, and maximize your time.  We’d love to help you determine how to best to prepare your home for sale in this competitive market.

 

Margaret Oscilia is a Professional Home Stager with Creative Concepts – Home Staging and Contracting serving Salem Oregon and surrounding areas who specializes in helping home sellers stage to sell or re-design to live well.  Licensed, bonded and insured contractors – CCB#180695.

 

Moving or improving?  Creative Concepts-Home Staging and Contracting has the expertise to showcase your home's full potential, stretch your budget, and maximize your time. 

Professional Home Staging - Reliable Contractor Repairs - Beautiful Results!

  View our website  See our YouTube Videos  Connect with us on facebook!  Subscribe to our blog

 
This post has been included in Oregon Real Estate News Benton County, OR Real Estate News Corvallis, OR Real Estate News
Post is included in group: Advice for Sellers
Post is included in group: Oregon Realtors and other Real Estate Professionals
Post is included in group: Real Estate Staging Association
Post is included in group: Salem, Oregon area Real Estate Professionals
Post is included in group: Stage It Forward...

10 Comments on Home Selling Strategies in a Shaky Real Estate Market

OCT
04
2011
759,106 Points 13 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp

You need every edge yuou can get. I remember when we moved South it was a buyers market and folks would not lmake an offer on a house if they did not like the carpet. And that market was no where near as tough  as this one. Excellent post

9:39am • #1
212,237 Points 10 Featured Posts Attended Rain Camp

Thanks Charlie - You are so right that you need every edge. So many sellers become discouraged by the news rather than taking control of the elements they have control over -- the prsentation their home makes!

 

9:53am • #2
1,030,837 Points 238 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Margaret- you are so right.  There are things we can control when selling a house and it's important to do what we can!  Forgetting about staging and repairing items can sink the sale.

9:58am • #3
171,854 Points Outside Blog Called Shot Master

Great blog, and so true.   Very seldom to less than perfect houses sale just out the gate, unless they have fire saled them.    Just do it if you want to sell it!

4:18pm • #4
251,636 Points 26 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

It has been a real blessing over the last couple of years that staging has really become noticed and essential when placing a home on the market.  The TV shows for selling for success, etc. has made my job a lot easier as I list homes.  Now I can draw upon the trend rather than what we all have known but was not as respected.  Very nice blog post and so right!

6:40pm • #5
289,569 Points 27 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Stage it, photograph it, list it, sell it! The first showing is online with the MLS, a staged - professionally shot photo shows so much better than an unstaged - unprofessionally shot photo and sellers should come to expect that these marketing tools will be applied when selling in today's real estate market.  I've had the same stories of homes this past summer that sat well over 200 DOM and after staging (and it didn't always take much!) all the homes sold - one had been listed for several years... no offers, after just a staging consultation the owner received an offer in the first week. 

7:54pm • #6
OCT
05
2011
235,736 Points 10 Featured Posts Called Shot Master

Hi Margaret--great post.  You have covered in detail every item a serious seller should do before listing their property.  And your staging results are fantastic.  Serious sellers should take note of that, too. 

12:34am • #7
467,263 Points 20 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

What an awesome post, Margaret. You've successfully pointed out all the key elements that will help set a listing apart from any other! Well done!

Kathy

7:38am • #8
212,237 Points 10 Featured Posts Attended Rain Camp

Kathy - you're right -- I've staged a few houses where the sellers thought the staging would make up for their lack of maintenance - wrong!

I'm hoping it is a sign of a more stable market that two of these properties were high end and none of them were fire sale priced.  They did sail off the market however!  Thanks for the comment!

Connie - we also find less resistance with clients who a few years ago had no clue on what staging was.  We've also found that agents who have had good experiences with a stager can easily "sell" our services to their clients.  I'm sure your enthusiasm shows to your clients and encourages them!

Karen - I'm going to steal that line - "The first showing is online" -- is SO true!

8:07am • #9
212,237 Points 10 Featured Posts Attended Rain Camp

Janet and Kathy -- It all sounds so basic, bur recently I was looking on the MLS at listings -- it is shocking how many bad photos, unprepared rooms make it to the MLS.  

 

8:09am • #10


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Margaret Oscilia-Home Stager, Salem Oregon

Salem, OR

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Creative Concepts-Home Staging and Contracting, Salem Oregon

Office Phone: (503) 881-0886

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