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Well, it's not a problem, but it's usually not to their advantage in getting their home sold as quickly as possible. 
Janna Rankin Scharf
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52 Comments on Do we have to have a sign in the yard? Does it make a difference?
I have to agree with several of the others. While a sign is not absolutely neccassary, it most certainly in a big advantage to the seller. The internet makes it less vital, but a sign helps.
Our office has this amazing listing near the beach (on a main street), and the seller does not want a sign. After 2 months with no offers, we finally convinced the seller to put up a sign--and guess, what? Ten callers in one day. Yes, signs are good!
Janna, signs are important. I often times have short sale sellers say they don't want a sign. Once I explain to them the importance of having a sign, 99% of the time they agree. I think it's a matter of presenting it correctly to the seller.
Tell them it only makes a difference if they really want to sell or not! If they really want to sell the sign most likely needs to be planted there!
Lately I have been getting as many sign calls as internet inquiries. For that reason I would have to agree, you really need a sign.
Janna:
The NAR statistic is very powerful. I didn't realize that signs were that effective. I haven't had a seller say no to a sign.
I didn't know that 22% stat for having a sign in the yard. That's pretty high! Good to know. We do get a lot of calls from signs. Of course, not all of the people are interested in the home, but for the most part they wouldn't call if they didn't have some interest and we do end up showing the homes to them or they go online and look for it there. Great post. -Kasey
Janna - I've found that it's frequently the distressed homeowners who don't want signs in their yard, and we follow their wishes though I believe it's good exposure for the home.
Great post and I agree.. there are exeptions to every rule. I really liked the NAR profile of homebuyers and sellers, that is great information to have.
Thanks for sharing
I don't place them on my owner occupant client homes about to become a rental property and once they vacate, I do....they don't want the neighbors' questions and I use them more as a way to FIND the property when directing prospects to view the neighborhood
I always give my sellers the option of having a sign or not. Since most of my sellers are in a distressed situation they opt out of having a sign. I have not noticed that any made any difference at all in the days on market. And since I personally don't work with buyers it really doesnlt matter to me if there is a sign or not.
I certainly empathize with case #3 (short sale couple), but the first two seem to be hurting themselves. A For Sale sign on the dock is a huge attention getter and seems like a perfect solution to no sign out front. As you said, you have to work with the seller, give them information that supports your point of view, but at the end of the day, if they are highly opposed to a yard sign then it's their call.
Signs and NAR stats are over rated. Properties will sell without signs. We have golf course communities here that do not allow any signs, yet the houses in the community always sell. Same with many condos, there are no signs, but they always sell. It's amazing that people can find just about any property by just having the address, but when it comes to a house for sale, they claim they can't find it if there is no sign in the yard.
You always want to follow the sellers wishes but I do feel a sign helps to sell a home in almost any area. Take your first example- what if one of the families on that block have a party inviting people from outside the neighborhood. More than likely they would invite guest who can afford to buy and live in the area.. Who better to advertise to than the neighbors friends?
Janna i have seen a huge increase in sellers requesting i do not put a sign up. i ask each one teh reasons and explain any pros and cons of having a sign. The most common answer is they dont want the neighbors to know they have to sell their home due to financial reasons.
Well put Janna. Signs are not necessarily going to sell a home. There needs to be drive by traffic or even better some times pedestrian traffic. I think that marketing a property on line and truly showcasing it is a much better benefit. I believe the some more of the NAR statistics where that 37% found the home they bought online and 38% were shown the home by their Agent.
That tells me online marketing and your fellow Agents are going to get homes sold over most other forms of marketing.
Katrina
I think in out area a lot folks still get out an drive around looking for signs in the yard. A large part of the time they call the listing agent about the house. I would say in our area it would make big difference
I do think a sign is a "must." Can't tell you how many calls/inquiries I get on my listings from people driving by and calling off the sign. Having said that, though, I can also empathize with the sellers you describe who are going to be going thru a short sale. Excellent description of three completely different scenarios!
Selling homes in Beverly Hills and in Hollywood, most clients do not want signs or keyboxes on their homes due to their celebrity. So it does depend on the client and their situation.