I just learned, through Pat and Wayne Harriman, that Redfin has taken down their controversial Scouting Report, saying that it was too inaccurate to stand the scrutiny, and that without accuracy, it tainted the entire program.

Here is their post about it.

I have mixed feelings about it.  The Scouting Report.... A scouting report of some kind is a great idea for the public.  Something of it's type should exist... it would be a boon for consumers to check on an agent's production.  Granted, it's a sword that cuts both directions, but this type of information, in my opinion, should be available for the consumer to peruse.

Redfin did a beautiful job on this bit of software (no surprise, their website is excellent - they are, after all, a technology company that also happens to dabble in real estate, as opposed to most of the rest of us who are real estate companies, who are feeling their way through the internet, sometimes blindly).

Redfin claimed that their drive behind the Scouting Report was not to pick up clients, it was to offer transparency to the public.  A way for the buyer and seller to see what their potential agent is really up to.  Personally, I think it's a dangerous way to pick an agent... merely by their volume... but it is a facet of the indicators that you can use, and it should be available.

But, and this is a large "but"... it should not be controlled by any agency.  It should be under the auspices of a disinterested party.  Perhaps NAR, or something on the local level... maybe the board, or your local MLS. 

If Redfin is truly serious about their motive being "transparency", I challenge them to offer the technology behind Scouting Report to NAR, and help them put it together and make it work accurately.

I'm sorry to see the demise of the Scouting Report, but not unhappy to see it off the Redfin site.  In their note to the public and their own staffers, Redfin suggests that the "haters" will be dancing in the streets since the Scouting Report is now down.  Not true... (okay, full disclosure, maybe a little toe-tapping)... I'm not rejoicing, neither am I unhappy that it's no longer being produced by a competitor.

ALAN MAY, Realtor®
Specializing in Evanston Real Estate and North Shore Real Estate

Coldwell Banker Residential Real Estate, 2929 Central Street, Evanston, IL 60201
847.425.3779      Cell: 847.924.3313      Email: Almay@aol.com

Evanston Real Estate & North Shore Real Estate
Licensed in Illinois

   

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45 Comments on Requiem for a Dream (or a nightmare?)

20 Most Recent Comments Displayed Show All

OCT
05
2011
159,394 Points 3 Featured Posts

At one point I had a Redfin tech person admit to me that over 90% of the people who visited their site NEVER used them to do a real estate transaction. I can believe this since many of my local Seattle area clients used their site but wanted to work with me specifically. I'm guessing it was a way for them to try and get more clients and not about "transparency" as they claimed.  Just my 2 cents and a gut feel.

1:22pm • #26
880,153 Points 225 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Elizabeth - I can't call up "production" for any agent, either... but what I can do is have the MLS show me closed listings with that agent's ID, and closed sales with their ID. (amounts to the same thing).

J.Philip - They're a wonderful high-tech internet company that also happens to dabble in real estate.  Their website rocks, and if they could get a handle on the front office, they'd be a power to contend with.

Reba - I'd say that's a good guess.  I also have clients who use the Redfin site to search the internet, and me to visit the homes.  I'm okay with that, although Redfin shouldn't be.

1:47pm • #27
438,013 Points 79 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Alan, I too believe in transparency...but, they have no business publishing our business without specific permission. Our business changes daily. Hopefully for the good. I read that many were upset about only being reported on one county. I work a minimum of 5 counties and most my sales are registered to my spouse. I think many people could find the same problem. Transparency is one thing and publishing without consent is yet another. Maybe we should all opt to place our stats on our web sites if we choose? I'm glad it's over. ;-)

3:55pm • #28
880,153 Points 225 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Deb - oh, it's far from over... just temporarily off our radar.

4:56pm • #29
159,570 Points 3 Featured Posts Outside Blog

Hello Alan,

that is a great news! It was a great idea, but how can you check if they are accurate with their statistics?

Have a great day..

5:02pm • #30
880,153 Points 225 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Tatyana - at the moment... you can't check anything... because it's been pulled from the shelves. (hence the requiem)

5:26pm • #31
763,730 Points 107 Featured Posts Outside Blog Called Shot Master

Alan, I received an email from a potential client just this morning. He had seen the Redfin site but also saw that it didn't cover our area. He wanted to know if there was a local agency that would do this for him. I graciously responded that this option was disabled due to inaccurate reporting and did not know if such a service would be available in the future.

I for one, am happy that Redfin isn't in our area and I didn't have to suffer through this angst like other agents. I sold several new construction homes in presale. They were never in the MLS so they don't show up in my closed transactions. My report would have been incomplete had it been published.

5:42pm • #32
880,153 Points 225 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Tammie - just the tip of the iceberg in the potential fallout of a system like that.

5:52pm • #33
135,247 Points 9 Featured Posts Attended Rain Camp Called Shot Master

Alan, interesting to read the various comments. I think it is too enticing of an idea to remain in remission long ... consumers WANT this type of info .. if not Redfin, than someone else.  I also think it may be a case of "be careful what you wish for..." for those who think it would be "OK" ...if the data was accurate,... or if an uninterested 3rd party did it ... or if the NAR/ or local MLS authority did it.  Thats an iteration of Redfin's latest effort .. and its coming, I'm sure ... and I doubt the unfavorable reactions then will differ much from what we just witnessed.

6:57pm • #34
274,932 Points 5 Featured Posts Localism Sponsor Attended Rain Camp Called Shot Master

I am very glad to hear that Redfin is being responsible and has pulled the plug.  I agree that this is good, transparency.  And I also agree with you that it should come from an association, NAR or statewide associations.  But they have to get good info in before they start throwing bad info out.

7:48pm • #35
880,153 Points 225 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Judith - I just hope it's a third-party.

Linda - transparency is good... so is honesty and trust.

8:55pm • #36
1,352,557 Points 42 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Alan - I don't think this was a dream for anybody in the industry.  It might have been good for consumers if it were accurate.

9:22pm • #37
880,153 Points 225 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Christine - If it were consistent, accurate and run by an unbiased third-party, I think the industry would welcome it.

9:32pm • #38
762,343 Points 69 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

I am confused about where you stand on this, Alan.  I don't believe there should be any report on any individual in a private business. It leaves too much room for manipulation, misinformation, and unfairness. How on earth would anyone getting into this business stand a chance.  And how would the information, which bears numbers, be made to reflect the work ethic of the agent.  There is absolutely no purpose in showing transactions at all.  I use the analogy of picking a doctor based on his or her number of patients with no mention that he or she killed 20 of them.   My hair stands on end when I think of the way some of these so-called big agents represent (and I use that word loosely) their clients.  Sorry, but again, there is no room for reporting unless it is on every aspect of an agent's performance.

9:32pm • #39
880,153 Points 225 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Jane - I think a Realtors volume is not a good way to choose a Realtor.  But I think that showing a practicioner's transactions is an inevitability.  Whether it's today, next year, two years... it's a train that we can't stop.

I don't think that Redfin should host such a list, nor should any agency.  It should be NAR, or a board, or an MLS.

Being able to confirm a Realtors volume is a good thing for the public.  Transparency is a good thing.

9:40pm • #40
1,142,806 Points 242 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp Called Shot Master

Hi Alan,  I only worry that agents who were affected by this will 'drop' this rather than pursue action on this company.  As you said, this little project had absolutely NOTHING to do with transparency.  No MLS or NAR is interested in sharing this type of data, where only the agents at the top will be doing business, putting the remainder of the agents, who faithfully pay their dues, out of business.  That is not their intention--they want to encourage growth in this business and would never approve of cutting out such a large chunk of their own income.

My business is private--I'm not a publicly traded company, therefore it shall remain that way!

10:58pm • #41
OCT
06
2011
300,008 Points 7 Featured Posts Outside Blog Attended Rain Camp

Hi Alan, I agree that volume is not a good way to choose an agent. And by releasing this kind of report they are saying, pick us because of our volume.

And some of us are not driven by the number of transactions we put up, only doing (intentionally) enough to make a living, and still do other things. Or we may not be the primary breadwinner in the home. Just because this is the choice made, we should not be  put on a public list like this, depicting one as not a top producer when in fact we are doing just fine, and just how we want to conduct our business.

1:44am • #42
880,153 Points 225 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Debe - I'm not convinced that airing our volume would truly relegate "new agents" or agents with less volume to the bottom of the heap.  But I agree, I think publishing our volume is bad idea, albeit a forgone conclusion.  It will happen, the only question is when, and who will be in control of the information.

Sandy - and yet, we currently have people who call our office and ask to work with (only) whoever is the top producer.  This really isn't any different.

8:30am • #43
702,682 Points 39 Featured Posts Outside Blog Called Shot Master

Have to laugh about the word 'haters'. Sounds like 3rd grade but RF is the 'small fish' in our area. I think it's funny and we should have turned their own Scouting Report against them! In my area they don't sell buppkiss. So the report just raised a little dust in the playground & got them some PR. They need it because they actually SUCK selling real estate. Just for grins, pull up stats in your area for them & see what you really find.

Great site & technology doesn't give you the sales. Turning the spotlight on your competitors doesn't make you a good play partner in the sandbox. Show what you've accomplished only. 

11:57am • #44
880,153 Points 225 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Lyn - I did check their stats... and their main agent in our area, actually DID produce 51 transactions in the last 12 months... of course, since they rebate half of their commission... they have to do more business in order to eat.

1:10pm • #45

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Alan May, Coldwell Banker Realtor® Evanston, Illinois & Northern Suburbs

Evanston, IL

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