What Are You Really Selling Anyway?

This is so true, just hope most folks don't try to pursuade buyers from buying a lifestyle they can't afford!

We sell ourselves and are either accepted and contracted as a representative or not.

The benefit - the lifestyle. You got it Gary.  Instead of promoting the 3 bedrooms and 2 baths - take some time to identify  the most appealing qualities of the property. Why would you want to live there, instead of the three bedroom 2 bath home across town?  As you put it "Always think Lifestyle."  :)

So true Gary, Without reading your post, I said to myself...Lifestyle. And it is true, a house sells itself and we help buyers to find their life-style! 

Simple but true words!

Gary,

This is a great obviation!

Horses are indeed a lifestyle, more of a commitment than kids, horses never reach a point where they can take care of themselves.

Bill

It is a lifestyle change.  I sometimes have clients from out of state who believe they are moving to Texas so they need a ranch & horses.  I ask if they have lived on land and had horses and the answer is often no.  I then ask them if they have considered the care of land and animal and they really haven't.  Just thought it would be great.  They usually find out that both are expensive in terms of time of care and out of pocket.  Making sure your clients have investigated their direction/choices clearly saves a lot of time as well.

Good morning Gary,

Another right on message..your statement about lifestyle is very true... we need to evaluate the lifestyle we are selling to properly target our audience when creating our ad copy for our listings:). Suggested!

Gary  Oh Yes how right you are ! It sure is it is a way of life !

Hannah

Gary,

Yes, it is a lifestyle change, and perhaps a shocker to others who also plan on raising cattle on this type of property... g

Gary, it is a lifestyle we sell.  And, I always keep that uppermost in my mind when I start thinking of property as "just inventory".

By the way, Great NEW Photo!  And, I think you tweaked your profile page, too.

Is that what we sell? Lifestyle? Gosh, sometimes I forget with all the things we do. GOOD REMINDER GARY~

Good point Gary.  it does not matter where someone is looking, the area is a lifestyle.

Gary, very true --- it's not just a home ... it's lifestyle and opportunity.   Well said.

Hello Gary and some very true words ... and yes we are selling "Lifestyles"

VB ;o)

PS - you are getting real close my friend and VB has a eye on you ...

Hello Gary and less then 10K to go before ... the big one at AR!

VB ;o)