Asheville Real Estate Journal
“A real estate professional who can get your property on Page One of Google via Active Rain and other social network marketing media is imperative!”
I’m looking at current rates of home sales across the USA— in particular how long it’s taking to sell off the inventory of single family homes in a Buyers’ market.
For most regions of the country, the numbers are high. This presents a solid challenge to Listing Brokers and Sellers alike for when homes hang out on the market too long— for more than a half-year— the buy-sell market is .... to quote our colleague, Dave,http://activerain.com/davesonoma
“Flooded”.* (see photo)
In light of this challenge, REALTORS® and our selling clients may find value in my well-performing...
8 Tips for Home Sellers in a Chilly Market
1. Fund a Spruce-Up Budget
2.Consult with and Utilize the Services of a Talented Staging Professional
3.Target Your Audience—
Who will love your home as much as you do? Dog lovers? Horse Lovers? Eco-Friendly Folks?
Baby Boomers? First-Time Home Buyers?
4.Create an Outreach Program Specifically for Your Target Audience(s)
5.Know and Utilize the Facts and Stats about Today’s Tech-Savvy Ways to Reach Buyers.
6.Select at Least One (1) Feature to Emphasize in Each Room in the Home
7. Create Docent (Feature and Benefit) Cards and Place in Each Room so that Buyers and agents can point out the assets of the home.
8.Take a New Approach. (This is my favorite of all the tips...how about you?)
Get that home noticed by employing a tech-savvy approach to outreach in the marketing campaign. That’s why I said, “ A real estate professional who can get your property on Page One of Google via Active Rain and other social network marketing media such as You Tube, Twitter, Facebook, LinkedIn, Plaxo, etc.) is imperative!”
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© janeAnne. ePRO®
...web-savvy
“NEW APPROACH”
connecting Buyers & Sellers
NAR GREEN®,
Eco Certified ®Real Estate Consultant,
EcoBroker®
Eco Certified ®Real Estate Consultant,
EcoBroker®
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28 Comments on 8 Tips for Home Sellers in a "Soggy" Market
Great tips janeAnne and the "docent" cards are really clever, never heard of that term before!
Hi janeAnne! Good list. We have adapted a listing strategy that involves a staging consult for all our listings. Staging pros are able to direct focus to the highlights of a home that might otherwise go unnoticed!
Sally~
I totally agree with your comment, "...Getting the seller's property out there on the internet for maximum exposure is ...crucial." That's one reason we all are so appreciative of Active Rain!
Fred~ Nice to meet you..I will go check out your blog! (THX Laura!)
Karen~ I'm an old schoolteacher...I got the idea from watching science fairs...I use this technique to help buyers' agents and their clients to see the features (and benefits) a home can provide...Here in Asheville I have found that residential listings where the technique is used attractively produce sales... I also use a variation of the technique for LAND listings...
Hi Al and Cal~
I agree with your comment, " ...Staging pros are able to direct focus to the highlights of a home that might otherwise go unnoticed! ..." When I have asked a staging pro to come in to assist on the sale of an Asheville listing, I have seen super positive results.
Target the audience, and who in that audience would be a good match, that should consider your home town, your local real estate listing you are hired to market and sell. Super post I "liked" and suggested!
JaneAnne as usual you have provided some excellent tips for those looking to sell their home!
JaneAnne ~ Great tips for today's sellers in a challenging market. Great to see that you include professional staging assistance when needed!
Thank you fellow Ambassador, your words of wisdom ring true ;)
JaneAnne......Those are 8 great tips for this market......suggested......Thanks!
Hope you have a great week!---Rob
Go Vols!
Andy~
Thanks for the SUGGEST.
Target work is so important. It requires forethought and planning. ..not just writing any old description for the MLS.
Bill~
and hats off to you for the easily understandable stats you give us each month!
Maureen~
I have found that professional staging changes my listings from potentially "ho-hum" to AWESOME!
Lori~
Quoting YOU =)...and I totally agree: "You only have 3 seconds to make a great impression.
When you decide to stage/redesign your house for the resale market, you gain a huge marketing advantage over other homes for sale
Love how you have made the "shift" JaneAnne. Now, would you come to my market and tell the agents this. Support for staging no longer exists here and they blame it on "how things have changed" and they refuse to believe that staging can still lessen their days on market and thus their costs.
Rob~ Thanks for the SUGGEST!!! Much appreciated.
Ginger~ I am perplexed. I have so many examples of listings that I sold that sat there for some time prior to the seller's choice to take our suggestion and have a professional stager help out!
hello JaneAnne, what a nice post . You really put it all out... Thanks for sharing your tips.
Hi janeAnne~ I couldn't agree more!
It is imperative to incorporated the most current marketing into our listing presentations, including Youtube videos, facebook fan pages, 800# interactive sign riders with call capture, Extremely high quality HD photos, feedback surveys for buyers agents, and Active Rain exposure!
I love tip 7. and need to add it to our listing presentation!
Best regards from Seattle,
*suggested*
JaneAnne...it is perplexing because I too have many local examples (and they know them) of how staging has helped SELL the new and lingering listings. AND no one local will give me a straight answer. A puzzle for sure! Thanks for the affirmation to what this is.
A bit more insight is that NOT ONE agent in our area (about 125 of them) uses any social media for marketing...not AR, not facebook, not linked-in nothing. I feel like I'm living in the middle of the LAST century and when at a local mtg. I asked who had read Gary Keller's SHIFT, no one raised their hand. It's quite frustrating to say the least.
My two favorite tips are 1) Knowing your audience which points out the selling points of the home and 2) Using social media as a powerful medium for exposure. Thank you for posting this janeAnne!
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