Business cards display our logo, contact information and our photo for that immediate recollection when all else fails!! I’ve seen cards with calendars or amortization schedules or football schedules on the backside.
Some cards have magnetic backs to adhere to everything metal; some are laminated in plastic for longevity of life; some are metal; and some are rubber and very flexible.
Business cards are a reflection of us and a reminder to the recipient that we are alive and well and ready to do business. Many times I’ve read posts that discuss the distribution of 10 cards every day. When I was actively prospecting for new business for myself, I would distribute many more than 10 cards every day.
Everywhere I went my card was placed on a table or counter. There was card slipped into every envelope, and it didn’t matter to whom the envelope was addressed. Every month there would be a card in the electric bill, gas bill, telephone bill and mortgage payment, to name just a few.
Whenever I showed a property there was a card on the refrigerator; there was a card on every bulletin board in sight; and I can remember passing out over 6,000 cards in a year. Business cards are one of the most affordable marketing tools in your toolbox. Use them generously and consistently, not sparingly. Order a box of 1000 cards and use them in less than 8 weeks. New business will find you!!