The American Bald Eagle, once nearing extinction the eagle had to change its habits. The Real-estate industry as we knew it is facing the same demise as the mighty eagle.

For the eagle (thank goodness) the government stepped in to protect and save this national status. But as Professionals I don't feel we will be awarded the same benefits that the eagle enjoyed. So it's up to us to change the way we live, do business and strive for survival.

How will the Real-estate Professional avoid falling prey to the Eagles in the market? Today the Internet savvy buyer has the resources available on-line to surf, research and streamline the housing search. With 80%+ of home buyers educating themselves via the Internet the time has come for the Professional to think outside the box.

Thinking outside the box doesn't merely consist of going door to door or cold calling, its been done and doesn't work most of the time. To open the lid, the Professional has to provide the tools and services that the buyers are missing. These services and tools add time, but the upfront time is being cut with the buyer doing a lot of the leg work before making contact with the Professional.

So are you an Eagle or is your buyer the Eagle? Who will soar into the future or become extinct? The Internet vs. the Real-estate Service industry will unfold before our eyes.

Change is inevitable, its happening all around you. Will you be an Eagle or prey?