10 Innovative Ways to Market your Listing

Mortgage and Lending with Alterra Home Loans

So you've got that listing. Now what?

You'll likely start by listing it on the MLS and maybe a couple of other sites. Twitter and Facebook are utilized just as much now as free advertising.  You call the company that posts those signs in front of your listing and you get that sign out there. That should do it. MLS takes care of compliance and the sign should net some potential buyers as they drive by right?

Maybe you're right. Then again, you could go days without getting a single call. You could have buyers breathing down your back asking why you haven't given any feedback. Here's a list of 10 more things you should be doing with that listing.

1. Get a Single Property Website - These are hidden treasures. If you can direct people to a full viewing of your property without having to actually show it, you're already in the lead. To top it off, it's online so they can show all their friends and family. A big plus for you as it creates positive reinforcements amongst their sphere of influence.

2. Plog - Property blogs are becoming more and more popular now days. Moreover, if we could teach you how to make your property rank #1 on Google, would that interest  you? Of course it does. Why not learn how.  

3. Post a Virtual Tour - Virtual Tours are just what you need to make sure your property is viewed. There are a bunch of standard sales and short sales that are only viewable by appointment. If an agent is showing properties on a particular day and your property is not viewable, that could cost you a sale. Make sure you're taking advantage of these virtual tours to at leat keep the property in the back of their mind.

4. Obtain an SMS Rider - As I've mentioned in previous posts. An SMS Rider is a must in today's Real Estate World. There's agents out there selling a home just you like yours. You need an advantage. If you have an SMS rider allowing passerbys to view your property on their 5am jog or their midnight drive home without having to call you. But you still get their info, so you're  one step ahead of everyone else.

5. Use QR codes - I haven't seen too many posts on results yet for QR codes but it can't hurt. It works the same way as the SMS rider. It will give potential buyers opportunities to view properties without giving you a call. This increases interest in your listing because it brings in those prospects who don't want to be hassled by agents. It's a good starting point.

6. Provide a voiceover to your Single Property Website - make sure you're pointing out everything your pictures don't show. The neighborhood, property features and close by landmarks are a big deal to potential home buyers.

7. Make sure your Google Street View is on the website - Another must to show off the neighborhood. Many buyers are making the single biggest investment of their lives. Don't miss out on selling the entire house - including the neighborhood, to your buyers. it could make the biggest difference.

8. Post on Craigslist - Generation Y loves Craigslist. Have you ever posted anything on Craigslist? If you do, you know just how powerful this is. Why not post your property where people are looking?

9. Set Up some Open House Dates - While many people start their search for a new home online, that's not where their search ends. Most searches end at the homes, as they should. Setting open house dates could make a huge difference for buyers still on the fence about you or about the property. It could be a way to meet someone or just to take a look and cancel out the curiosity. Either way, it should net more results for you.

10. Let the neighbors know - The neighbors could be your best selling partners. They know the area and would love to see their friends and family move in. If you market your property, and yourself, to your buyers, it should make a big difference. Hand out flyers that include the website, QR codes and SMS text numbers.

We offer our So Cal agents the opportunity to get all of these tools for free. It's simple, just visit www.socalrealestatehuddle.com for more information on how to market and better yet, how to get more results! It's also an amazing tool for listing presentations!


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Contact me for information on how to get qualified for a home loan. Your profile is as individual as you are. Our experts will analyze your profile and provide you with the best program aimed to fit your needs. For more info on this or any other topic, simply email me at hamendola@goalterra.com or by phone at 562.321.9055.


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David Burrows
Classic Realty - Fairfax, VA
No Pressure, Just Seriously Devoted to Real Estate

All of your suggestions are wonderful! I've had tremendous success on Craigslist.... Thanks for posting.

Oct 14, 2011 12:15 PM #1
Joyce Kelley
Charles Stallions Real Estate Services Inc - Gulf Breeze, FL
Buyers Agent 800-309-3414 Pace and Gulf Breeze,Fl.

All great ideas and hopefully they work. I am ole fashion and don't half this stuff OH WELL.

Oct 14, 2011 04:23 PM #2
Hector Amendola
Alterra Home Loans - Downey, CA
Creating Wealth Through Homeownership

David - can't tell how you often the wife is shopping on Craigslist. An absolute must for Realtors as Gen Y starts homeshopping.

Joyce -Thank you and thanks for stopping by!

Oct 15, 2011 12:10 PM #3
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Creating Wealth Through Homeownership
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