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Prospecting 101: "Just Sold" postcards???

By Renae Pretty

Real Estate Agent

October 15, 2011 10:52 AM

I am juggling the idea of sending out "Just Sold" postcards to the entire neighborhood in which I just sold the home. I feel this would be a way to get it out there that I "sell" that particular neighborhood, Hunter Pointe, in which I also live.

I think I'm really just stumped now on what to put on the postcards. I know for sure that I want to get the ones that are already marked with postage. I found that there are 6 streets over here with 75 homes that are currently constructed, plus more that are in the process of being built. Seems super feasible and inexpensive for this marketing!

This is only the 1st step in my prospecting... Stay tuned for many more of my ideas and updates on what I am doing!

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Anita Clark

Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA

Realtor - Homes for Sale in Warner Robins GA

Renae...a couple of other options that you can get good mileage from too are a)take a couple of photos with the family holding/next to a sold sign in their yard with the home as the backdrop b)do the same but with video (might be too late unless your former clients are willing c)blog about the sale using the photos/video d)post the content on your local homeowners site if one exists or put it in a newsletter and mail it to your neighbors

Congrats on the sale and with your marketing efforts.

Oct 15, 2011 10:56 AM

Cliff Keith

SF Bay Homes - Redwood City, CA

Redwood City Real Estate

Renae,

If you can use a stamp. The key word everyone loves to see is SOLD!!! Add a tag line to the affect, I now have time to help you sell your home too! Good luck.

Oct 15, 2011 10:57 AM

Krystal Knott

Christie's International Real Estate - Summit Colorado - Breckenridge, CO

Breckenridge CO Real Estate & All Summit County CO

Renae, I noticed you work for Century 21. Have you ever visited the website www.merrillshop.com? When you get there you select your company "Century 21" and there are postcard options just like what you have mentioned in your post. I agree that a photo of the house with family and a sold sign would be a nice touch and can be uploaded to the postcard (make sure you take the pic in high res). Congrats on the sale! --Krystal

Oct 15, 2011 11:10 AM

Ken Brandon

Coldwell Banker Sea Coast Advantage (Jacksonville, NC) - Jacksonville, NC

Camp Lejeune, Jacksonville, NC

First of all, congratulations on the sale. You SHOULD let people know. However, I would recommend you think about what you are going to do after this post card...develop a strategy for CONTINUALLY marketing this neighborhood. In my opinion, that is the key with direct mail...it has to be consistent.

Oct 15, 2011 12:26 PM

Carlotta Remong

Berkshire Hathaway HS N.E. Prime Properties - Newport, RI

Renae, Congratulations on the sale and best of luck prospecting in that neighborhood!

Oct 15, 2011 01:32 PM

Renae Pretty

San Antonio, TX

GRI, e-PRO, MRP

I love the comments and the suggestions I received from everyone on this post!

I have definitely been working on devising a plan for prospecting this neighborhood AFTER the initial "Just Sold" postcard. I want to do something like an 8 or 12 week postcard series, each with a different theme generated toward selling in this very desirable neighborhood.

Thanks again, y'all!! AR is just the most wonderful community!!

Oct 16, 2011 05:24 AM

Donna Malone

Waterfront, Luxury, Family, Affordable, Cottage, Deals - Bridgewater, NS

Homes and Property for Sale Nova Scotia

Renae, You might want to rethink the printed postage, depending on how many pieces you are sending out. If you put stamps on them, they look more personal. You can choose a stamp you like, which also adds more of a personal touch.

Oct 17, 2011 12:12 PM

Well, I ordered the "Just Sold" postcards today ~ I did not order them with postage on them already. I'm going to purchase stamps at the post office and pick them out =)

Thanks for all the great advice!!

Oct 17, 2011 04:02 PM

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Renae Pretty

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