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Too little profit?? Too many agents??

By
Real Estate Broker/Owner with Christian Realty San Antonio 540730

[NOTE:  This is a thought piece and meant to evoke thought, not emotionalism or critical attacks on the author.  Just  saying.]

 

We seem to be at a crossroads of sorts in our profession.  We know, according to some statistics, our average income is around $30,000.  This is inadequate for the average individual unless single and living at home with the folks.  There must be a change in something to make our profession more profitable for more practitioners.

 statistics

With about one million REALTORS® in the business, plus those who aren’t members of the National Association of REALTORS® yet licensed to practice, the pie is sliced rather thin.  Very few (as a percentage of the whole) are receiving a living wage from the endeavor of real estate.  What is the reason for this?

 

We all know what our areas of operation receive as a percentage of a sale in the form of compensation.  Raising the level of compensation would increase the number of FSBO sales and shoot ourselves in the foot.  What then might be another answer?

 one of many

 

Simple math is a simple answer.  With over one million of us working in the field of real estate, there is a finite number of dollars to be spread around.  To increase the amount earned each year, other than working harder and hope to increase your bottom line, would be to reduce the number in the profession.

 

Here in Texas the idea of raising the cost to get into the profession and also to stay in business has been discussed.  We have just raised the number of years required to become a broker, albeit in an attempt to raise the level of competence.  By making it more expensive to get into the business, a normal decrease in the annual accessions would be realized.  Over time, the overall number of practitioners would decrease and the effect would be an increase in annual income.

 

While uncertain continuing to allow every Tom, Dick and Mary who wants to be in real estate is a smart move on our part, it has been said a new agent is the life blood of a large brokerage.  Even though the majority last a short time in the profession, their sphere of influence proves profitable to the company.  By limiting the number who enters our workforce, the profit margin would also be limited, making the average brokerage’s bottom line suffer.  Some will howl at the thought.  OK, so be it.  However, this still may not be all bad either.

 population

 Seems of late there are more and more new offices opening up to ply our trade.  While there is benefit to competition, we know the majority of small businesses fail.  We should be cautious about too many of our types of businesses failing as it makes for an overall pale on our local market reputation.  This proliferation in offices dilutes to profit for all, which goes back to the previous points made earlier.

 

The solution just may be tighter control on how many newbies come into the business each year.  We cannot sustain an infinite number of agents while expecting to make a living wage.  So you know, my annual income keeps my business in the black so this is not written with teary eyes and a sad heart.  My thoughts are with the change in the business climate; our business structure might need some tweaking.

 

With much anticipation your thoughtful comments are solicited.

 

Posted by

DOMINICK A. DINA, MA, REALTOR®, GRI, e-PRO, TAHS, Broker/Owner

Christian Realty San Antonio     

www.ChristianRealtySanAntonio.com

(210) 273-9082                                                             

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Comments (11)

Lori Bowers
La Quinta, CA
The Lori Bowers Group

I am concerned about brokerages who offer 90%+ commissions to agents and then the agents flock to them leaving the long term supportive brokerages left with overhead and not enough agents and commissions to pay the bills. Are we at a crossroads?

Oct 16, 2011 05:26 AM
Jen Giraud
American Home Shield - Dallas, TX

Great post Dominik, thanks for sharing! I agree that some tweaking needs to be done. Require more education in the beginning, and maybe even a course on the cost of being (and staying) in business and the time it takes to get ramped up. So many folks come into this industry with dollar signs in their eyes and when it doesn't happen right away, they move on to something else. I love being an Agent because I get to help people everyday. I wish more Agents felt (or at least act like they feel) the same way.

Oct 16, 2011 05:35 AM
Susan Emo
Sotheby's International Realty Canada - Brokerage - Kingston, ON
Kingston and the 1000 Islands Area
I have been disgusted at the sheer number of new agents in the past 5 years or so that have been encouraged to come into this business without a notion of what is involved. I have been saddened to also see them leave the business without having made a dime! The brokers who just want a stable of desk fee paying people need to be addressed. I would like to see all wanna be agents courses suspended for approx 5 years or so. Let the seasoned agents finish their careers and retire and only then consider adding new people to the mix! Let the games begin!
Oct 16, 2011 05:35 AM
Richard Weeks
Dallas, TX
REALTOR®, Broker

@ comment 1.  I think that the new business model is no brick and morter office with heavy fees and the majority of the commission going to the agent.

Oct 16, 2011 05:39 AM
Bryan Robertson
Los Altos, CA

I have been complaining about this for years.  Here's the real issue:

1)  NAR loves membership numbers and they don't care about raising the barriers to entry

2)  CAR loves membership numbers and they don't care about raising the barriers to entry

The "leadership" are more concerned with numbers than quality.  When this issue comes up they claim we shouldn't stiffle the entrepreneurial spirit.  In reality, if real estate is EVER to become a true "profession" and garner the same respect as lawyers, CPAs, etc, then we need fewer people with better qualifications.  Our state is making it a requirement to have a degree in real estate to be a broker.  However, we need to raise the bar on the casual licensee.

I've seen cheap homeowners get their brokers license just to save the commission.  Ugh!  Anyway, I'm with you on this issue.

Oct 16, 2011 05:46 AM
Donne Knudsen
Los Angeles & Ventura Counties in CA - Simi Valley, CA
CalState Realty Services

Dominick - As you said, newbies are the lifeblood of not only our business but any business.  Personally, I've been finding some of the newbies (5yrs exp or less) so much nicer and more rewarding to work with than some of those old-timers and their mega teams who are nothing more than dregs on the reputation of the industry but that's a whole other post. 

I never, ever refer any of my clients to some mega-producing dictators team leader and only refer my clients to Realtors/agents who offer personal service to my clients in addition to a proven sales record.  Furthermore, that record doesn't have to be 20yrs long either; it could be just a few years long, especially if I've worked with them before and have proven that they know how to take care of their clients. 

Passing of clients to some flunky peon assistant doesn't prove you're a professional who knows how to take care of a client and their needs.  Actually taking care of clients is how to prove you're a real professional.  JMHO

Oct 16, 2011 05:59 AM
Dick Greenberg
New Paradigm Partners LLC - Fort Collins, CO
Northern Colorado Residential Real Estate

Hi Dominic - You have presented us with some very clear thinking on this issue, and the answer is simply as you have stated - we need less agents. And we all know that there are a lot of worthless agents out there, so some solution that cuts numbers and increases quality would be beneficial to the industry - but counter to the interests of the associations, as Bryan points out, and counter to interests of the old big box business model. Neither of those should really matter, since they are both becoming increasingly irrelevant. Higher entry standards and higher licensing fees would be a giant step forward.

Oct 16, 2011 06:05 AM
Suzanne Gantner
Realty Texas - Round Rock, TX
GRI, E-Pro, SRES, SRS, ABR, CNE, REDS, CPS, WCS

I think each Newbie needs to take the GRI first thing in the business or maybe while studing for their RE license.  It would educate and possibly deter those that aren't that serious about the career.  It is said only 17% make it thru the 1st year. During that 1st year alot of damage can be done to our profession.  Sad really.

Oct 16, 2011 06:23 AM
Ken Brandon
Coldwell Banker Sea Coast Advantage (Jacksonville, NC) - Jacksonville, NC
Camp Lejeune, Jacksonville, NC

While I think fees should be raised to discourage those that aren't serious about the business, the flip side has to be considered...will we keep someone new out of the business for a few dollars that would have been an asset to the profession? Do we forbid builders to come into our area when WE think there is overbuilding going on? No...all of this is the market place. There will ALWAYS be those in ANY business that shouldn't be conducting business. (And that is not ONLY newbies...by a LOOOONNNNGGGG Shot)

Oct 16, 2011 08:30 AM
Linda Urbick
RealtyOne Group - San Ramon, CA
Selling San Ramon Valley - 925-786-5132

I believe that more stringent entry criteria would be appropriate. Not necessarily by dollars but courses. There could be an internship before a new agent is turned loose to practice on their own. The cost and time of getting a real estate license is minimal ==which is why so many people enter this field. Every other profession requries so much more, why not real estate?

Oct 16, 2011 02:47 PM
Dominick Dina, MA, REALTOR®
Christian Realty San Antonio - San Antonio, TX
GRI, e-PRO, TAHS, SFR, Notary Public

Sorry for the delayed responses - did this once and it disappeared!!!!!!!!!

Lori - Understand that - some of the newer brokerages do seem to tell folks they are the best thing since sliced bread and it does hurt some of the established offices.  Agents need to be very careful before they sign up

Jen - thank you ma'am.  Agree education is needed to give us the lift we need as a profession.

Susan - It is sad to see so many fail.  We are all to blame because new agents are not told the whole truth about our business and once they find out ..., .

Richard - that may be the business model we are all drifting towards.

Bryan - Agree, the $40 for the PAC was an indication of NAR working for themselves (whoever that is) and not necessarily us.  Also agree we need to raise the bar.

Donne - thanks for the enlightened comments.  Like your writing style.

Dick - thank you sir for the compliment.  Let's take that first step!!

Suzanne - It is sad...for the agents and the industry.  Believe the GRI should be a post-license class.  Here in Texas folks take it to meet their MCE requirements and do not fully a[ the course content.

Ken - Believe by raising the entry requires, both educational and monetary, would give us a better group of new agents.  There will always be some who are kept out however that is the same as in all professions.

Linda - Agree with your comments.  Thanks so much!

Oct 17, 2011 05:52 AM