User65228_26_t Carrie Higgs
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One of the most challenging creative projects I did for our team was making our logo. Ever get a creative block  when your looking at a blank sheet of white paper? I had to get ideas, inspiration, plus when your making your logo the one thing you don't want to do is copy someone else. Let's say a very popular logo like the Coca-Cola red swirl...You want people to think of real estate not soda pop right? So what I did was sit down and google all of the most successful logos in time, I wish I could remember the site I went to but it had all of them, Budweiser, Nike, American Airlines...every logo you have ever seen in your life! Ok, so I kind of got some ideas from the ever popular Nike swoosh (works for them). Except I flipped it the other way so it would curve around our name DeLay Team. I worked with a very talented tech-web pro, his name is Matt Way. Here is his web page to check him out  http://www.wowdezign.net. He came up with the idea of the house, and to make our swoosh come out of the house like smoke from a chimney. Very clever Matt! He also put all the finishing touches and made it look very professional, which all I had at the time were scribbles on my paint program. By the way Matt and I did all of this by e-mail and he was very easy to communicate with! Lastly the colors black and red were something I thought people might remember, and the red adds some excitement so it is not too bla. Too I did not want the logo to look too masculine so I choose this font since we are a group of 4 women I wanted a soft but strong look. Check it out also on http://www.bransonhomeexpert.com 

        

 

6 Comments on Making a real estate logo? We did ours....

Nice logo, I know that designing a logo is difficult, and not too much fun.

10/30/2007 04:22 PM by Chris Brown (First Federal Bank)


I encountered the same issue approximately two months ago....I think I like yours better!!bram

10/30/2007 04:27 PM by Ryan Haddock (Sound Advisors)


Carrie,

I like your Logo!!! it came out really Good.

Tom Weiss

10/30/2007 04:52 PM by Thomas Weiss (Thomas R. Weiss)


When reviewing your logo design options, make sure the logo copies well, maintains its integrity when you fax it, when you add it to your business cards and when you reproduce it on letterhead. Last make sure the logo relates well and connects you to your target market.

10/30/2007 06:18 PM by Bobby Carroll - Real Estate Marketing (Dakno Marketing)


Your Logo is so cool! I love it.  I still need to get one designed....still playing with ideas.  Anyway, thanks for sharing and for Matt's link.

10/30/2007 10:54 PM by Vickie Arcuri - Ft. Lauderdale, FL Luxury Homes (EWM Realtors- Esslinger-Wooten-Maxwell, Inc.)


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Real Estate Agent: Carrie Higgs (Realty Executives)
Carrie Higgs
Branson, MO
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Realty Executives

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