Black Hat Techniques To Avoid
Keyword Stuffing – this is deliberately planting extra instances of certain important keywords in your writing beyond what is warranted with what you’re expressing. For instance, if your farm area was Toronto and you wanted to be ranked under searches for “Toronto real estate” a black hat method would be using the word “Toronto” an excessive and gratuitous number of times on each page in your writing (eg. more than 10 times). Your readers will simply recognize this as poor, annoying writing.
Another Keyword Stuffing technique is having areas on your page devoted to important keywords (eg. “Toronto real estate”) with no context that aren’t part of some descriptive writing. So make sure any writing on your site with important keywords is either used for descriptive, informative purposes or used sparsely on your pages and always in the same spots as part of your branding consistency.
Invisible Text – this is where Keyword Stuffing is done on a larger scale. Someone puts lots of instances of keywords on their site but hides all of them from the viewer by making the text color in these areas the same as the background color.
Doorway Pages – this is a page that isn’t indexed or referenced anywhere on the website and so visitors will never see it. The reason visitors aren’t able to see it is the page is full of keywords and has no informative content. The hope is a search engine’s bots will find this page loaded with the keywords the person wants to be ranked under and give major brownie ranking points to the site for having them.
Pages like this are major breaches of SEO rules and are increasingly able to be detected by their bots. Once these pages are discovered by the search engine they will get your site booted indefinitely from rankings and you won’t get re-instated and given a second chance.
2. Grey Hat
These are SEO techniques that bend and nearly break search engines rules and regulations with the goal of getting better SEO sooner and with less effort and expense than if the rules were followed. Since these techniques try to work within the rules yet find loopholes within those rules they fall into a grey area as they’re not good (white) but not technically bad (black). Using grey hat SEO is not always unethical, but you may get into trouble and penalized in ranking if a search engine finds out about what you’re doing.
Charlemagne International Properties - Rancho Palos Verdes, CA
Palos Verdes Luxury Homes in L.A.
Fresh and valuable content is the only way to go--I hope, since that is what I try to provide...
Oct 18, 2011 08:37 AM
Samson Properties - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES
Bookmarked. I am defintely goiong to come back and read this earlier. I also see that you have teach some Real Estate Training Courses as well.
Oct 18, 2011 08:45 AM
Taylor Morrison Home Funding - Henderson, NV
WebTech Dezine, Gabrielle Jeans Real Estate Coach - Toronto, ON
Real Estate Web Solution, Real Estate Trainer and Coach
Thanks for all the responses guys. You can check out my previous blog post as this is a continuation to the other posts.
Oct 18, 2011 08:51 AM
Beachfront Realty - Miami Beach, FL
Realtor (305)608-1922, Miami Beach Florida
Hey Gabrielle-thanks a million for those tips! I have bookmarked this for later!
Oct 18, 2011 11:58 AM
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