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32 Comments on Direct Mail Marketing....Creates That Extra Boost Of Energy When Needed
Hi Karen....it works very well for us....I use direct mail every month for many different reasons and the results are usually very good.
Hi Jenifer.....direct mail marketing is certainly a great method of injecting a dose of energy into your inventory....
Barbara, I love to use post cards. I even use them like flyers for unaddressed mailouts. People are more likely to hang on to a post card than a flyer.
Donna....people definitely keep a postcard that offers something.....people have showed us an old postcard from years ago that they saved.....it's really kind of funny!!
Great postcard Barbara! I'm sure your phone will be ringing with some ready buyers looking for a new place to call home before the end of the year.
Tamara....we certainly hope so....
Barbara I love this postcard - really well done. What is on the other side? I was wondering what your postage costs were when I saw Gail had figured it out. Wow that is huge for postage. I had gotten away from mailings..wondering if I should reconsider....
Hi Debra....I'm so glad you're feeling better.....I read your post and left a comment about that respiratory situation....I felt horrible....and yes, you should rethink doing direct mail again....
Barbara
Direct mail can be a very effective avenue for marketing and personal promotion.
Good luck and success.
Lou Ludwig
Hi Lou....yes, it works very well for us.....thank you...
I think many fail to use direct mail because they try it once and don't get a huge response. I don't know your percentages, but most direct marketers say a 2-4% response is very good.
And then there was my former co-worker who saw me writing farming letters and told me he'd tried it once and it didn't work. When I quizzed him I learned that he had sent only one letter - to only one homeowner!
Hi Barbara, don't you love the fact that direct mail marketing works!?!?! I do not send out as many as you do but it still works. Even if it gets me just CMA appointments it helps me to add new contacts to my database for future sellers.
Barb thank you so much. I am definitely going to rethink it. I used to do it on a regular basis before but didn't see much of a return. But in our area there are so many who do, do it that you get bombarded.
Marte....as you well know, it's a numbers game....
Jackie....keep up the good work because it does work...
Debra....think about a special campaign with an ending date....a special offer if the homeowner lists by dec. 15th.....a special listing package....
Direct Mail was a big success when I was in the insurance business. I believe I will start a direct mail marketing program in the next few months and contact my clients. Also, holiday post cards will be a great way to start.
Direct mail marketing works well in communicating with large numbers of people....
yet another good idea. I got away from mailings because I was told they did not work. Rethinking for sure.
Sharon....never listen to what negative people have to say....if direct mail is done properly and consistently, it works....I've been doing it for decades....I market for listing and I find buyers for our new construction....
I agree that direct marketing is important. It should be a vital part of your total keep in touch plan. I reccomend a combination of direct mail, phone calls, email campaigns, and events to keep in touch with your sphere and stay top of mind.
Rich, IXACT Contact, The Easy Way to Manage Your Contacts
Interesting. We haven't done any direct mail marketing yet. It may be in the works this year.