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Direct Mail Marketing....Creates That Extra Boost Of Energy When Needed

By Barbara Todaro

Services for Real Estate Pros with RE/MAX Executive Realty - Happily Retired 104763

October 19, 2011 02:11 AM

Direct Mail Marketing....Creates That Extra Boost Of Energy When Needed

This is a postcard that will be mailed to 5,000 homeowners in Franklin MA and Norfolk MA who are 55+ in age. We are on the tail end of our 5th Phase, and this postcard will produce another surge of activity that will bring us through the winter and finalize the 5th phase.

Direct mail marketing is a great way to promote and market niche areas of real estate. We use direct mail to find more new listings; promote open house events; search for buyers for niche areas; and to promote The Kuney-Todaro Team.

Direct mail marketing is a method of marketing that works well for us, and it's a "back to basics" method of marketing that will never grow old.

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Barbara Todaro

RE/MAX Executive Realty - Happily Retired - Franklin, MA

Previously Affiliated with The Todaro Team

Hi Karen....it works very well for us....I use direct mail every month for many different reasons and the results are usually very good.

Oct 19, 2011 04:14 AM

Barbara Todaro

RE/MAX Executive Realty - Happily Retired - Franklin, MA

Previously Affiliated with The Todaro Team

Hi Jenifer.....direct mail marketing is certainly a great method of injecting a dose of energy into your inventory....

Oct 19, 2011 04:23 AM

Donna Malone

Waterfront, Luxury, Family, Affordable, Cottage, Deals - Bridgewater, NS

Homes and Property for Sale Nova Scotia

Barbara, I love to use post cards. I even use them like flyers for unaddressed mailouts. People are more likely to hang on to a post card than a flyer.

Oct 19, 2011 04:35 AM

Barbara Todaro

RE/MAX Executive Realty - Happily Retired - Franklin, MA

Previously Affiliated with The Todaro Team

Donna....people definitely keep a postcard that offers something.....people have showed us an old postcard from years ago that they saved.....it's really kind of funny!!

Oct 19, 2011 04:39 AM

Tamara Inzunza

Realty One Group Capital - Alexandria, VA

Close-In Alexandria and Arlington Living

Great postcard Barbara! I'm sure your phone will be ringing with some ready buyers looking for a new place to call home before the end of the year.

Oct 19, 2011 04:57 AM

Barbara Todaro

RE/MAX Executive Realty - Happily Retired - Franklin, MA

Previously Affiliated with The Todaro Team

Tamara....we certainly hope so....

Oct 19, 2011 05:11 AM

Debbie Walsh

SHAHAR Management - Middletown, NY

Hudson Valley NY Real Estate 845.283-3036

Barbara I love this postcard - really well done. What is on the other side? I was wondering what your postage costs were when I saw Gail had figured it out. Wow that is huge for postage. I had gotten away from mailings..wondering if I should reconsider....

Oct 19, 2011 07:50 AM

Barbara Todaro

RE/MAX Executive Realty - Happily Retired - Franklin, MA

Previously Affiliated with The Todaro Team

Hi Debra....I'm so glad you're feeling better.....I read your post and left a comment about that respiratory situation....I felt horrible....and yes, you should rethink doing direct mail again....

Oct 19, 2011 08:28 AM

Lou Ludwig

Ludwig & Associates - Boca Raton, FL

Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC

Barbara

Direct mail can be a very effective avenue for marketing and personal promotion.

Good luck and success.

Lou Ludwig

Oct 19, 2011 09:12 AM

Barbara Todaro

RE/MAX Executive Realty - Happily Retired - Franklin, MA

Previously Affiliated with The Todaro Team

Hi Lou....yes, it works very well for us.....thank you...

Oct 19, 2011 10:01 AM

Marte Cliff

Marte Cliff Copywriting - Priest River, ID

Your real estate writer

I think many fail to use direct mail because they try it once and don't get a huge response. I don't know your percentages, but most direct marketers say a 2-4% response is very good.

And then there was my former co-worker who saw me writing farming letters and told me he'd tried it once and it didn't work. When I quizzed him I learned that he had sent only one letter - to only one homeowner!

Oct 19, 2011 04:57 PM

Jackie Connelly-Fornuff

Douglas Elliman Real Estate in Babylon NY - Babylon, NY

"Moving at The Speed of YOU!"

Hi Barbara, don't you love the fact that direct mail marketing works!?!?! I do not send out as many as you do but it still works. Even if it gets me just CMA appointments it helps me to add new contacts to my database for future sellers.

Oct 19, 2011 11:05 PM

Debbie Walsh

SHAHAR Management - Middletown, NY

Hudson Valley NY Real Estate 845.283-3036

Barb thank you so much. I am definitely going to rethink it. I used to do it on a regular basis before but didn't see much of a return. But in our area there are so many who do, do it that you get bombarded.

Oct 20, 2011 01:23 AM

Barbara Todaro

RE/MAX Executive Realty - Happily Retired - Franklin, MA

Previously Affiliated with The Todaro Team

Marte....as you well know, it's a numbers game....

Jackie....keep up the good work because it does work...

Debra....think about a special campaign with an ending date....a special offer if the homeowner lists by dec. 15th.....a special listing package....

Oct 20, 2011 01:29 AM

John Wingate

EXIT Shore Realty - Salisbury, MD

Salisbury MD Real Estate, 302.339.5185, Salisbury, MD Homes

Direct Mail was a big success when I was in the insurance business. I believe I will start a direct mail marketing program in the next few months and contact my clients. Also, holiday post cards will be a great way to start.

Nov 01, 2011 04:44 AM

Barbara Todaro

RE/MAX Executive Realty - Happily Retired - Franklin, MA

Previously Affiliated with The Todaro Team

Direct mail marketing works well in communicating with large numbers of people....

Nov 01, 2011 04:51 AM

Sharon Harris

Keller Williams Keystone Realty - Hanover, PA

Realtor

yet another good idea. I got away from mailings because I was told they did not work. Rethinking for sure.

Nov 14, 2011 03:13 AM

Barbara Todaro

RE/MAX Executive Realty - Happily Retired - Franklin, MA

Previously Affiliated with The Todaro Team

Sharon....never listen to what negative people have to say....if direct mail is done properly and consistently, it works....I've been doing it for decades....I market for listing and I find buyers for our new construction....

Nov 14, 2011 04:00 AM

Rich Gaasenbeek

IXACT Contact Real Estate CRM - Toronto, ON

Real Estate CRM & Marketing Made Easy!

I agree that direct marketing is important. It should be a vital part of your total keep in touch plan. I reccomend a combination of direct mail, phone calls, email campaigns, and events to keep in touch with your sphere and stay top of mind.

Rich, IXACT Contact, The Easy Way to Manage Your Contacts

Jan 05, 2012 07:30 AM

Amanda Christiansen

Christiansen Group Realty (260)704-0843 - Fort Wayne, IN

Christiansen Group Realty

Interesting. We haven't done any direct mail marketing yet. It may be in the works this year.

Jan 15, 2012 12:46 AM