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How Real Do You Want to Be?

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Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing

I've seen a lot of very REAL posts on ActiveRain; not just recently but that spam over the life of AR.  I have seen many posts just in my year here that reflect very personal attributes, experiences and achievements and it keeps me wondering, how far should we go?

I always say that blogging opens your online experience to letting people know you, trust you and want to believe in you. While that's true, there is a sense of security in remaining somewhat private. Just like mega super stars don't tell you the arguments they had over breakfast or the heartache of a breakup 20 years ago, is it worth it to share some of these deep dark secrets that create who we are today?

I read the comments and comment often myself of the inspiration and courage that so many have in dealing with and then telling their story, be it about rape, death, suicide, addiction or recovery. But I also wonder are these, oh, so personal posts beneficial in business? Does it matter?

I read a post the other day; very personal and real. There were dozens of positive comments and supportive quips. It was public and while that is their prerogative I wonder the impact on business. Good or bad? I am a very devout evangelical Christian - Pentecostal even... but that alone is sometimes more than I want to share. Not because I am ashamed or embarrassed as no one should be of the past that has brought them to their wonderful present. But because it's not business. I am a licensed pastor; able to marry and bury as they say. That is my real. While I have had a wonderful childhood and peaceful up bringing, my life has not been very rosy every day of it. But I don't know that I want to share all those details in a business setting.

If I had a personal blog, maybe..... maybe... and I say that liberally. I too am nervous about what I put out there. I always want to portray someone of integrity and honesty. But sharing tragedies or struggles in my life may not be the best idea. Does it make me human? Of course. We all have our insecurities and struggles. But I think writing about my joys, triumphs, facts, business and occasional personal escapades are all about what helps others identify and relate to us better.

Our blogs are to help others familiarize themselves with us. They get to know us through our blogs. I'm not saying to be anything other than yourself. People do business with us because they want to know us, like us, and then trust us. How far you go is up to you.

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Personal SEO Tim and Tammy Emineth

Personal SEO Facebook Page Personal SEO Instagram Page Tammy Emineth Pinterest Page Personal SEO Linkedin Page Linkedin Page

 

Tim and Tammy Emineth have owned Personal SEO since 2004. We focus on SEO first whether it's blogging, images, website design, IDX solutions and calls to action. We operate with a Storybrand philosophy to encourage more traffic to your site, more eyes on your content and more leads to your business. Call us or email us for a free website audit.

Tim: 425-443-8372  Tammy: 425-344-0677

Comments(24)

Suzi Sandore
RealtyONEGroup - San Diego, CA
North County San Diego Homes

Hi Tammy, I sometimes wonder why people share so much personal information as well. Does it get them business? I don't know.... but I too think that some personal experiences should remain private.

Oct 19, 2011 02:42 PM
Peter Pfann @ eXp Realty Pfanntastic Properties in Victoria, Since 1986.
eXp Realty, Victoria BC www.pfanntastic.com - Victoria, BC
Talk To or Text Peter 250-213-9490

Hi Tammy,

Suggested, you have raised (to us) one of the very key issues in professional relationships,

It is our opinion, that information, that you would not otherwise share with a perfect stranger while in public, does not belong in our professional communication.

Great post and advise.

Oct 19, 2011 03:09 PM
Dawn A Fabiszak
Private Label Realty ( Denver metro area, Colorado - Aurora, CO
The Dawn of a New Real Estate Experience!

Tammy ~ I think we all have different levels of what we will share or talk about.  And sometimes we just need to let it out because we can't hold it in any longer.  But I do agree with you.  We all have to be careful of what we say on the Internet.  Once it's out there, it's out there.

Oct 19, 2011 03:30 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

I'll agree with Peter and Linda - if it is not something you'd share with a stranger, don't share it on line - because strangers are reading.

Also, while personal struggles are part of what shape us, I don't think we need to share them with business acquaintances. There are plenty of other stories to share that reveal our personalities.

Of course - we're all different. I've had complete strangers tell me personal details that I would not even tell my best friend.

Oct 19, 2011 03:54 PM
TERI LINDSAY
Reno, NV
STAGELIGHT HOME STAGING CO.

Tammy..... keeping it real, should not include too much personal information. I only include details that may help to make a point, or to show my experience with the topic. Just like FB Timeline.... how much should you post online? Creating a public "photo scrapbook" feels like way too much exposure (my opinion with a concern for safety). AR, to me, has become more of a place to "share and express opinions", only because I have never had a referral, or has anyone contacted me for business from my profile here. I know that isn't the case for you, that AR generates clients and business for you....

Oct 19, 2011 04:25 PM
Mark Delgado
houses for rent, Solano County & Glen Cove - Benicia, CA
Benicia and Vallejo, Property Management, rental h
I'll add to your message if I may. It is unfortunately true that, inevitably, you will have clients or customers with whom you disagree. Often disagreements stem from miscommunication or misunderstanding. And this is true even ehen isolated to "business" topics. Personal topics only add a new, much wider dimension, that can provide fodder for misunderstanding. This is even more true for the printed word since body language and tone of voice are removed. Keep it simple, keep it professional
Oct 19, 2011 04:25 PM
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Hi Tammy.  Yes, I often wonder the same thing.  I think some personal stuff is good, but there are a few things on here where I really wonder if it's too much information.  I do also wonder if it results in more biz. Maybe it does since for some people it creates really strong bonds.

Oct 19, 2011 11:20 PM
Liz and Bill Spear
Transaction Alliance 513.520.5305 www.LizTour.com - Mason, OH
Transaction Alliance Cincinnati & Dayton suburbs

Tammy, I've wondered the same thing on occasion, some real WOW moments as people tell you things you never expected to here.  As a typical guy and engineer, I'm not too likely to open up about those type things, it's just not my nature.  Bill

Oct 19, 2011 11:42 PM
Eileen Hsu
Douglas Elliman Real Estate - Manhattan, NY
LICENSED REAL ESTATE SALESPERSON

Hi Tammy, I think it is a great idea to sometimes share a bit of your personal life with the reader, even if just some photos or random moments. It helps create relationship with your audience.

Oct 20, 2011 02:00 AM
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Frenchtown, MT
Content Marketer, SEO Teacher, Website Fixer

Daniel - You're right. General information is always helpful, if accurate. Being personal is ok if you're good with it as it helps other relate to you more. What you choose to share, however, is entirely up to you.

Suzi - Marte said it well  #9, that once it's out there, it's out there. I know that for some, seeing a 'real' moment in someone's life makes them more human and relateable but I don't know about more business, like you said.


Peter - Thanks! I wouldn't go around sharing a ton of personal information with strangers but for some it could be a healing for them. Just like counseling.. although this of course it not a counseling platform. I appreciate all the feedback! :)

Oct 20, 2011 02:32 AM
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Frenchtown, MT
Content Marketer, SEO Teacher, Website Fixer

Dawn - Your first two sentences I totally agree with!  There are different levels and sometimes you have to get it out.. even to total strangers. To each his own. :) Thanks for stopping by and again... HOT!!

Marte - "There are plenty of other stories to share that reveal our personalities" You're probably right about that. And it's all about how much you want to reveal. Are you trying to get more business? Just trying to get it out? Be an inspiration? Or just be real? Whatever the reason it is for YOUR own reason.  Thanks for your voice. I love all the feedback :)

Teri - We gotta get you business!!! USE TERI if you live in the LAKE HAVASU CITY AREA!!!! I want to see some before and after pics from you. BTW - you have shared some personal things with me and you share family stuff with your AR community which I think is a great way for us to get to know you better. There is a fine line though between what some will think as too personal and those that appreciate the 'realness'.

Mark - you can ALWAYS add to the discussion! I love it! great to get extra feedback on this topic. You're so right in that our voice on paper may not be how it is live. We can get so misunderstood... I think that's why I use smily faces WAY too much in my comments.. I want others to know my emotion when writing.... ;-) (oops.. did it again)

Oct 20, 2011 02:37 AM
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Frenchtown, MT
Content Marketer, SEO Teacher, Website Fixer

Debbie - I'm sure it creates really strong bonds. I have never been harsh with anyone on here that has shared very personal things but have encouraged them and applauded their courage. One good friend of mine on here shares very personal things and I hope they don't take this blog as a knock on them at all. Simply a discussion about it and I love hearing all the feedback. :) Have a super day, Debbie!

Bill - Yes, most men are not going be as raw as women in general. There are some personal triumphs and tragedies I have read by a gentleman that used to be on AR that were inspriring yet tragic. We learn and grow. The blog he wrote got hundreds of comments and I'm sure inspired many. There is that fine line and it's hard for me to cross too far to the other side. Thanks for your input!

Eileen - I agree with you there. Sometimes being the operative word. What we share is of course our decision and we have to remember once it's out there.. it's out there... Thanks for commenting

Oct 20, 2011 02:40 AM
Krista Abshure
Fathom Realty - Fuquay Varina, NC

I agree 100%!  There are times when I share personal stories with my clients because I feel it may be something that will help them in some way.  However, I do not post it on the Internet where it is available to all of the strangers and acquaintances in my life.  We each have our "line in the sand' that we choose to set and we have to be comfortable with it.  I for one wish that more people would stop and think about what they are posting when it's personal and being promoted on a business platform. 

On a side note, you have me as a new subscriber!  You have great blogs!!  :)

Oct 21, 2011 05:04 AM
Yvonne Van Camp REALTOR
To Buy and Sell Real Estate, see me at Southwest Missouri Realty - Springfield, MO
"Home"work, I have the Answers!
I always say blogging is like inviting a reporter in your home and seeing the story on the 5 o'clock news, unedited. Stop, think, and know you are about to be archived! Does that work for me! Often I change, delete, or go to a new topic....eagerly too!
Oct 21, 2011 06:26 AM
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Frenchtown, MT
Content Marketer, SEO Teacher, Website Fixer

Thanks Krista! Hope I can provide great info for you. I didn't see you on my subscriber list yet so let me know if you have trouble :) You're right, everyone has their own boundary as to how far they want to go. Its a personal preference and if it serves them well, then by all means. Me? I may keep my cards a little closer. :)

 

Yvonne, I also tend to re-read my posts a lot before the final publish. Really helps you decide if you want it out there or not. To some, they do want it out there as it tells their story. And if it works for them, fine. Thanks for stopping by! :)

Oct 21, 2011 06:32 AM
Don Hintz
2D-enterprises / HAUS Design, LLC - Anderson, IN

Tammy,

I work a lot with small businesses and in some of those situations, people get very personal abot what they share.

I'm not one to not care, but there is a time and place fore everything.  And I don't think private moments need to always be shared in a "public" format.

Sort of better if it's "offline" so to speak and while it is personal, keep it personal.

Oct 22, 2011 12:00 AM
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Tammy, while I don't go into all the details of my life, I am very open with clients. A highly driven personality isn't going to connect with me. That's okay. But I do share that I am a wife and a mother. And yes I am an evangelical Christian. I don't have any problem sharing that either. However, I do live in the Bible belt. It's almost expected of me to share that info.

Oct 22, 2011 05:23 AM
Rebekah Radice
Imagine WOW! Digital Marketing Agency - Burbank, CA
Social Media Marketing, Coaching & Training

I have always struggled with putting very many details about my life out there.  I am an extremely private person which is ironic given how "social" I am, but there's a very fine line between sharing and allowing people to get to know you and sharing so much that no one wants to do business with you.

Oct 25, 2011 10:24 AM
Hrisco & Associates
Hrisco & Associates - Roanoke, TX
Roanoke Homes for Sale - Roanoke Neighborhoods

Hi Tammy, I tend to agree with you, in my growing blogging world over the past year, I have at times struggled internally with what to and what not to share.  It is an ongoing process, and I guess, it all depends on it relevance to the consumer and how you want them to identify with you.

Oct 25, 2011 11:57 AM
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Frenchtown, MT
Content Marketer, SEO Teacher, Website Fixer

Thanks and I think we all agree that personal ... is really personal. In person relating to one another. If you prefer to do that online, so be it. It's ok if that's what works... but like Rebekah, I tend to pull back a little online in case I LOSE business. Not that I am ashamed of anything in my life as it's all brought me to where I am now, but I carefully choose what I want others to know BEFORE I know them better. :) Thanks all!

Oct 25, 2011 12:37 PM