What is the 13th Way to Defeat the Top Agent???
Once I ask myself this question my sinister side kind of kicks in.. You know the side that says, slash their tires once a week, or put tampons in their gas tank, or super glue the car doors closed, get a cell phone scrambler and direct at their house where they can't get any calls or take calls, or crash their internet network...
But why would I do that? That would be giving myself an unfair advantage and if you are already a bad ass in this industry, you don't need that unfair advantage, you just need the direction and the drive because you already have the ability to take down the top agents in your area!
So how do you do that?
Today on the Webinar Ben Kinney talked about 12 (supposed to be 13, before he so rudely hung up.. :) HAHAHA!) ways to take out the top agent in your area. I'm not going to go over all 12 I am just going to give a brief summary. But Ben listed some of the characteristics of that top agent that we are looking to take down.. They are egotistical... Bad attitudes..... Unadaptable.. Etc. Etc. Etc. Not to mention if you attemtped to contact that top agent right now they probably wouldn't answer their phone and I would be very surprised if their voicemail box wasn't full. So these are some of the characteristics that we can have that can take them down, aside from not being egotistical and keeping our attitudes in check.
There are so many sources in which we can be specialists in like Foreclosures, Short Sales, FSBOS, Commercial, farming, cold calling, etc. So instead of picking one and advertising yourself as that specialist, pick 4 or 5 and try to master as many as you can. Know where your business is coming from. Why? Next tip will explain.
One thing that the real estate market is prone to do is shift. So in order to survive in a constantly shifting business you must be prepared to adapt. You don't want to advertise yourself as the short sale speicalist, focus on nothing but short sales, and that is where all your business is coming from, because if that was the case and tomorrow... well Monday, since banks don't work on the weekends like the rest of us, decided they were not going to do short sales anymore you would be out of business. That is why it is important to try to master as many outlets for business as you can so if one goes under you have other places where business is coming from.
Build an Empire Team:
Recruiting and building your team is another step to take towards knocking that agent off their pedastol. Once you recruit you don't want to recruit just anyone, you want to recruit talented, sucessful people that can keep pace with you and your business instead of being dead weight that will slow you down. Look at every opportunity that you speak to another agent as recruiting opportunity. Ben suggested to have them take the DISC personality test to find out what their strenghts and weaknesses are and find out where they would be best placed rather as a buyers agent, listing agent, etc.
(By the way, if there is anyone in the South Orange County area that feels like their current office isn't a good fit for them give me a call!) :)
Those are just a few of the things that Ben discussed on the call today, I am sure the recording of that call will be released soon. Keep your eyes open for it, there are some gems on that conversation!
So what is my 13th way to Defeat the top agent???
Simple! The IMSDesignation!!!
Our society is becoming more and more internet based!! Over 80% of buyers are starting to look online once they are ready to purchase homes, seller's are looking online to find out what they can get for their home once they are getting ready to sale, defaulting homeowners are getting online to find out what their options are.
The IMSDesignation helps you learn how to get in front of so many more people that are ready to take that next step, shows you how you can get them to find you, rather from pay per click ads, blogging, facebook business pages, craigslist, etc. and to strategically set up mouse traps to capture those leads, and how to convert them into closed transactions!
A lot of the unadaptable top agents out there are avoiding internet marketing as if it were the plague, they are set in the ways of billboard, newspaper and magazine ads. Spending money mailing out postcards that ultimately go straight to the trash, and spending hours and hours and hours knocking on doors.
By taking advantage of the IMSDesignation you are learning how to put yourself in front of the right people at the right time so you can get their business by use of the internet.
Of course nothing can ever replace actually getting in front of those people, but through internet marketing you are getting in front of the person as quickly as possible so arrangements can be made to actually get in front of them when they are ready to get into contract.
We all know that we are very quickly becoming an internet based society. By following the direction of the IMSDesignation courses you will be putting yourself lightyears ahead of those that are resisting the use of technology. You will know how generate leads, how to capture them, how to "legally" stalk them, and convert them into closed transactions!
Ben Kinney, Chad Hyams and all the IMSD people have developed an amazing and effective system that works!!!
So if you are serious about wanting to take down the top agent in your area YOU NEED TO BECOME AN INTERNET MARKETING SPECIALIST!!!!
Follow this link to learn more about the IMSDesignation!!!